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1-800-FLOWERS.COM: The Gift Of Alpha

Nov. 02, 2021 8:55 AM ET1-800-FLOWERS.COM, Inc. (FLWS)4 Comments
Mark Schiavo profile picture
Mark Schiavo


  • 1-800-FLOWERS.COM is making smart acquisitions and product expansions to further grow the company.
  • The upcoming winter holidays and rise in disposable income will increase demand for the company's products.
  • COVID-19 caused the company's products to have inflated demand, and rising labor costs may contract margins.

Bohemian dried flower arrangement in a stylish pink vase.

Tegan Thorneycroft/iStock via Getty Images

1-800-FLOWERS.COM (NASDAQ:FLWS) is the largest online flower shop and is still growing rapidly. The company has both short-term and long-term catalysts, including new expansion efforts, the holiday season, and a rise in disposable income. However, the COVID-19 pandemic caused the

This article was written by

Mark Schiavo profile picture
Ever since I was young, I have always been fascinated by the stock market. Over the years, I have continued to expand my knowledge by reading books related to the market, taking courses that help improve my skills (such as Valuation, Corporate Finance, etc.), and listening to meetings from some of the investing legends.I am currently an undergraduate student at Indiana University studying Finance.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, but may initiate a beneficial Long position through a purchase of the stock, or the purchase of call options or similar derivatives in FLWS over the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Comments (4)

Skagit profile picture
Looks like they "re-gifted" their alpha to someone else.

I can't help but wonder if their loyalty program (free shipping and slight discounts) was more costly than projected. If you do much shipping yourself, you'll understand the appeal. We sent a stupid Keurig coffeemaker and a handful of other stuff to FL and it was nearly $80. FLWRS gets big discounts, but freight costs are absurd.
As someone who started investing in the late 90s and hence lived through the .com boom and bust, I would have never thought that this company would succeed. Don't get me wrong, I use them and have always been happy with them, but still, there have been lots and lots of as good or better companies that didn't make it over the past 25 or so years.

Good for them, and nice article.
I have been watching them and buying from their companies over the last 6 months and been impressed. They have a good mix of products that are being added to their platform that should reduce the G&A, marketing and fulfilment IF they connect all the dots properly. At this point I think they will so I started a small position last week.
WD216 profile picture
Good article. Nice to see articles on smaller companies such as FLWS.
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