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GoPro: The Crazy Subscription Gamble Is Actually Working Out

Dec. 02, 2021 11:38 PM ETGoPro, Inc. (GPRO)7 Comments
Petar Mirkovic profile picture
Petar Mirkovic


  • A once tragic story, GoPro is becoming an increasingly interesting turnaround play and is possibly one of the better investment opportunities of the year.
  • Their gamble on the DTC subscription model seems to be surprisingly successful, transforming the company into a higher-margin and more profitable business.
  • The action camera company is building a strong moat for its business and is on a path of becoming the Apple of the action camera world.

Skier with action camera on a helmet. Ski goggles with the reflection of snowed mountains. Portrait of man at the ski resort on the background of mountains and blue sky,. Wearing ski glasses

verona_S/iStock via Getty Images

When I first heard that GoPro's (NASDAQ:GPRO) management plans to make its action camera offering a subscription-based direct-to-consumer service, I remember thinking that it was a failure waiting to happen. However, management's success in onboarding more than a

This article was written by

Petar Mirkovic profile picture
A long-term-oriented value investor with a bottom-up fundamental approach. Passionate about investing and finance. Subscribed to the ideas and principles of value investing, whose philosophy was influenced by the lives and work of the likes of Charlie Munger, Howard Marks, Seth Klarman, and others.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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