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Social Commerce: Finding Growth At The Crossroads Of Social Media And E-Commerce

Jan. 03, 2022 10:55 AM ETEBIZ, SOCL, META
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  • Traditional social media platforms are in the late majority phase of adoption as a very high percentage of internet users are already active on social platforms.
  • The pandemic tightened marketing budgets, causing ad spending to decline.
  • Advertisements on social platforms were designed to encourage click-throughs that brought users to the advertiser's site to ultimately make a purchase.

Environmental technology concept. Sustainable development goals. SDGs.

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User growth for many established social media platforms has been slowing for years as these internet giants are simply running out of non-users in their addressable markets. In order to fulfill high growth expectations, these networks pivoted

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