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Bath & Body Works: Retail Winner Has More Upside In 2022


  • Bath & Body Works had a massive year in 2021, highlighted by better-than-expected growth emerging out of the pandemic.
  • We believe the company was a winner during the holiday shopping season, setting up a strong Q4 earnings report.
  • We are bullish on the stock with several tailwinds, including momentum in the company's digital strategy supporting a positive long-term outlook.
  • Looking for more investing ideas like this one? Get them exclusively at Conviction Dossier. Learn More »

White ceramic tray with home spa supplies in home bathroom for relaxing rituals. Candlelight, salt soap bar, bath salt in jar, massage, bath oil in bottle, blue rolled towel, natural sponge.

Helin Loik-Tomson/iStock via Getty Images

Bath & Body Works (NYSE:BBWI) is recognized as the retail leader in fragrant body care and home fragrance products across a global network of nearly 2,000 stores. The company changed its name from "L Brands" last year

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This article was written by

Dan Victor, CFA profile picture

Dan Victor, CFA is a market professional with more than 15 years of investment management experience across major financial institutions in research, strategy, and trading roles.

Dan leads the investing group Conviction Dossier, where his focus is on helping investors stay ahead of market trends and inflection points. Dan’s investing vehicles of choice are growth stocks, tactical exchange-traded funds, and option spreads. He shares model portfolios and research to help investors make better decisions, via his Investing Group’s active chat room.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, but may initiate a beneficial Long position through a purchase of the stock, or the purchase of call options or similar derivatives in BBWI over the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Comments (6)

How do we like it now @35
Long way to go til $90
jeffkad profile picture
@BOOX Research what do you think of this low $50s price action? Seems like BBWI is not getting much love these days.
jeffkad profile picture
Excellent rev/ER pre-announcement today, including big increase in divvy and large accelerated share buyback!
Dan Victor, CFA profile picture
Thanks for reading. If you enjoyed the article consider following to hear about our next Seeking Alpha idea. - BOOX
mygoals profile picture
Nice article! I like the growth aspect, but any chance of the divvy being upped while they're doing these massive buybacks? Limited used to be a nice yielding stock as well, and we income-minded investors would like to see a return (pun intended) to days of old! Any news on that front would be appreciated.
Dan Victor, CFA profile picture
@mygoals as a baseline.. I believe ~10% annual dividend growth for the foreseeable future is realistic.. they have room to go bigger but will be interesting to see what they do with the first-rate hike later this year balanced with ongoing buybacks..
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