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Detroit's First New Car Factory In Three Decades Produces The Three-Row Jeep Grand Cherokee

Anton Wahlman profile picture
Anton Wahlman


  • Only three new US car factories were built and completed in 2021, and Stellantis opened the only new one in the Detroit area, the first such in three decades.
  • This new factory catapulted Stellantis and its Jeep brand into the growing market of 3-row SUVs, with a long-wheelbase version of the Grand Cherokee.
  • Forget the old Jeep Grand Cherokee that you have known for decades. This new one plays at a whole new premium level. The interior is high-end.
  • Stellantis, therefore, now went from the lovable but old Dodge Durango to two all-new 3-row entries in the large SUV market. Addressable market expansion!
  • I estimate an incremental 150,000 units for the US market alone, from these Stellantis expansions. That compares favorably with recent new car company IPOs.
  • Looking for a helping hand in the market? Members of Auto/Mobility Investors get exclusive ideas and guidance to navigate any climate. Learn More »

Jeep Grand Wagoneer display at a Chrysler dealership. The Stellantis subsidiaries of FCA are Chrysler, Dodge, Jeep, and Ram.

jetcityimage/iStock Editorial via Getty Images

NOTE: A version of this article was first published on or about January 2, 2022, on my Seeking Alpha Marketplace site.

There are not all that many new fully integrated car factories built in

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This article was written by

Anton Wahlman profile picture
I am a former sell-side analyst -- UBS 1996-2002, Needham 2002-2006 and ThinkEquity 2006-2008. These days I review automobiles and other technology products, as well as analyze the automotive and technology industries, and coming up with long/short ideas. I also continue to write (less frequently) on macroeconomics and politics.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, but may initiate a beneficial Short position through short-selling of the stock, or purchase of put options or similar derivatives in TSLA over the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

At the time of submitting this article for publication, the author had no positions in any of the companies mentioned. However, positions can change at any time. The author regularly attends press conferences, new vehicle launches and equivalent, hosted by most major automakers. Stellantis hosted product introductions.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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