Cleveland-Cliffs: Too Cheap Outside Recession Scenario

Feb. 07, 2022 6:40 PM ETCleveland-Cliffs Inc. (CLF)70 Comments19 Likes


  • Cleveland-Cliffs goes into the spotlight today after the shares' recent decline has brought the stock back into a possible buy zone.
  • Insiders bought at slightly higher levels in late 2021, and the stock trades at just over three times earnings.
  • A full investment analysis follows in the paragraphs below.
  • Looking for a portfolio of ideas like this one? Members of The Insiders Forum get exclusive access to our model portfolio. Learn More »

Plant for the production of steel. An electric melting furnace. Factory worker takes a sample for metal.

davit85/iStock via Getty Images

"Men occasionally stumble over the truth, but most of them pick themselves up and hurry off as if nothing had happened." - Winston S. Churchill

Today, we take an in-depth look at Cleveland-Cliffs (NYSE:CLF). The stock of this huge steel producer has done little since a spate of insider buying in late 2021 but appears very cheap on a P/E basis even as the shares seem to be forming a top. Which way is the equity likely to go in the months ahead? We attempt to answer that question via the analysis below.

CLF - One Year Stock Chart

CLF - One-Year Stock Chart (Seeking Alpha)

Company Overview:

Cleveland Cliffs - Operational Footprint

Cleveland-Cliffs - Operational Footprint (August Company Presentation)

Cleveland-Cliffs is one of the largest vertically integrated, flat-rolled steel producers in North America. It also manufactures iron ore pellets and not surprisingly is based out of Cleveland. Currently, the stock trades for around $19.00 a share and sports an approximate market capitalization of just south of $9.5 billion.

Cleveland Cliffs - Overview

Cleveland-Cliffs - Overview (August Company Presentation)

Third Quarter Results:

On October 22nd, the company last reported quarterly results. GAAP earnings came in at $2.33, nearly a dime a share above the consensus. Revenues rose by more than 250% on a year-over-year basis to some $6 billion, more than $350 million above expectations. Adjusted EBITDA came in at $1.93 billion for the quarter versus the consensus of $1.83 billion.

Three Months Ended

September 30,

Nine Months Ended

September 30,





External Sales Volumes

Steel Products (net tons)





Operating Results - In Millions










Cost of goods sold









Selling Price - Per Net Ton

Average net selling price per net ton of steel products








The company obviously benefited from the easy comps from the third quarter of 2020 where much of the world was contracting thanks to Covid lockdowns. In addition, the company purchased all operations of ArcelorMittal USA (MT) and its subsidiaries, a transaction that was completed in late 2020, which formed the largest flat-rolled steel producer in North America. Just after the third quarter closed, Cleveland-Cliffs agreed to acquire Ferrous Processing and Trading in a deal with an enterprise value of approximately $775 million. Ferrous is one of the largest processors and distributors of prime ferrous scrap in the U.S.

Prime Scrap Market

Prime Scrap Market (August Company Presentation)

The breakdown of production during the quarter is as follows: 32% hot-rolled, 31% coated, 18% cold-rolled, 6% plate, 4% stainless and electrical, and 9% other, including slabs and rail.

Cleveland Cliffs - Product Mix

Cleveland-Cliffs - Product Mix (August Company Presentation)

Analyst Commentary & Balance Sheet:

The analyst community is mixed on the company's prospects at the moment. Since November, three analyst firms including Citigroup have issued, reissued or downgrading this name to Neutral or Hold. Three analyst firms have reiterated Buy ratings in that time as well including JP Morgan. Price targets among the pessimists range from $23 to $25 a share. Price targets among the optimists are between $31 to $37 a share.

About one out of nine shares are currently short. Between November 19th and December 13th of last year, five insiders including the company's CEO and CFO purchased just over $1.7 million of shares in aggerate as prices ranging from $19.92 to $21.83 a share. They were the first insider buys in six months. As of the end of the third quarter, the company had approximately $2.2 billion in total liquidity. Cleveland-Cliffs also recently redeemed $294 million of its 1.50% convertible senior notes due 2025.


Leadership noted on its third quarter press release that it has 'concluded the renewal of several annual fixed price sales contracts with a significant number of our most important customers'. This makes the company not so reliant on spot steel prices, and the company's CEO expects Cleveland-Cliffs will see an average sale price per ton above that of FY2021 in FY2022. Steel prices have generally fallen across the board since those comments.

The company is trending to make nearly six bucks a share in profit in FY2021 on approximately $21 billion in sales. The analyst consensus currently calls for similar profits in FY2022 on a five percent increase in revenues although this is a fairly wide range for EPS ($3.70 to $7.90 a share). This means CLF is selling for just over three times earnings and just over 40% of annual sales.

Now, the steel industry always sells at a considerable discount to the overall market except in recessions when earnings drop dramatically or become losses. This is justified as steel production is a very cyclical industry. An article just came out this morning outlining some of the current risks for the company and sector.

The potential lifting of steel tariffs, prolonged semiconductor shortage, sustained increase in input prices, and broader impacts of rising interest rates."

That said, a lot of bad news seems priced in the stock and the shares trade below where company insiders were buyers in the back end of 2021. A recent assessment of the steel industry pricing dynamics concluded this way.

Our review of the near-term outlook for iron ore and met coke prices - all point to a declining steel price as year 2022 unfolds. Our assessment therefore is that steel prices will gradually fall during year 2022, declining to a trough towards mid-2023."

And as I concluded in a recent article about Caterpillar (CAT).

First quarter economic growth in the United States is set to slow dramatically in the first quarter. After an initial read of 6.9% GDP growth in the fourth quarter in the United States, the Atlanta Fed's GDPNow model is currently predicting just .1% growth in the first quarter of this year.

Global Growth Forecast

Global Growth Forecast (IMF)

The IMF also recently ratcheted down its global growth forecast in 2022.

I continue to expect both domestic and global growth to come down substantially in the first half of 2022, which could erode steel prices further. However, I don't see a recession on the horizon currently, which is the one scenario that could really impact the sector. Therefore, I am going to take a small position in this cheap, cyclical concern via covered call orders for additional downside protection. Option premiums around this equity are liquid and lucrative. Fourth quarter results should be out shortly, which will give investors a more updated snapshot on how the company is doing managing through a slowing global economy.

"The truth does not change according to our ability to stomach it." - Flannery O'Connor

Bret Jensen is the Founder of and authors articles for the Biotech Forum, Busted IPO Forum, and Insiders Forum

Author's note: I present an update my best small and mid-cap stock ideas that insiders are buying only to subscribers of my exclusive marketplace, The Insiders Forum. Our model portfolio has more than doubled the return of its benchmark, the Russell 2000, since its launch.  To join our community and gain access to our market beating returns, just click on our logo below.

This article was written by

The Insiders Forum profile picture
Build a portfolio of attractive small- and mid-caps insiders are buying

Our Model portfolio's return has more than DOUBLED the return of our benchmark since launch!

The Insiders Forum's focus is on small and mid-cap stocks that insiders are buying. Some studies have shown that equities with heavy insider purchases outperform the overall market over time. The portfolio managed by Bret Jensen consists of 15-25 top stocks in different sectors of the market that not only are attractively valued but have had some significant insider purchases in recent months. Our goal is to outperform the Russell 2000 (the benchmark) over time.  Since its launch in the summer of 2016, the Insiders Forum's model portfolio has generated an overall return of 140.49% as of 07/28/2022.  This is more than double the 55.34% return from the Russell 2000 over that time frame.

• • •

Specializing in profiling high beta sectors, Bret Jensen founded and also manages The Biotech Forum, Insiders Forum, and the Busted IPO Forum model portfolios. Finding “gems” in the biotech and small-cap stock sectors, these highly volatile spaces proven hugely successful have empowered Bret Jensen's own investing portfolio.

• • •

Learn more about Bret Jensen's Marketplace Offerings:

The Insiders Forum | The Biotech Forum | Busted IPO Forum


Disclosure: I/we have a beneficial long position in the shares of CLF either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Recommended For You

Comments (70)

To ensure this doesn’t happen in the future, please enable Javascript and cookies in your browser.
Is this happening to you frequently? Please report it on our feedback forum.
If you have an ad-blocker enabled you may be blocked from proceeding. Please disable your ad-blocker and refresh.