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The First Verdict On Hyundai's Major Electric Car Sales Push

Anton Wahlman profile picture
Anton Wahlman


  • Hyundai launched its all-new high-end all-electric car platform in mid-late 2021, and the time has come to render the initial verdict.
  • As of March 2022, the combined Hyundai-Kia sales rate for these electric cars has reached 240,000 per year.
  • With the Genesis version being added this quarter, we can extrapolate to an annual sales rate of approximately 300,000 units per year.
  • This took less than one year to achieve. It may be the quickest sales ramp in electric car history from this kind of launch.
  • From a valuation perspective, how would you value an electric car franchise that went from zero to 300,000 in a year and with a quick path to 2 million units?

Hyundai Ioniq5 Hatchback

shaunl/iStock Unreleased via Getty Images

Hyundai (OTCPK:HYMTF), which also operates the Kia (OTCPK:KIMTF) and Genesis brands, is one of the world’s largest automakers, rapidly catching up with volume leaders Toyota (TM) and Volkswagen (

This article was written by

Anton Wahlman profile picture
I am a former sell-side analyst -- UBS 1996-2002, Needham 2002-2006 and ThinkEquity 2006-2008. These days I review automobiles and other technology products, as well as analyze the automotive and technology industries, and coming up with long/short ideas. I also continue to write (less frequently) on macroeconomics and politics.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, but may initiate a beneficial Short position through short-selling of the stock, or purchase of put options or similar derivatives in TSLA over the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

At the time of submitting this article for publication, the author had no positions in any of the companies mentioned. However, positions can change at any time. The author regularly attends press conferences, new vehicle launches and equivalent, hosted by most major automakers.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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