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Contribution Of The Jordan Brand To My Buy Rating On The Nike Stock

May 09, 2022 2:14 AM ETNIKE, Inc. (NKE) Stock11 Comments
Frederik Mueller profile picture
Frederik Mueller


  • Michael Jordan signed his first contract with the U.S. sporting goods manufacturer Nike back in 1984, when the revenue of Adidas was still 50% larger than that of Nike’s.
  • Today, Nike’s revenue is 93% higher than the revenue of competitor Adidas.
  • In 2021, the Jordan Brand accounted for 13.17% of Nike’s wholesale revenues.
  • The revenue of the Jordan Brand increased by 31% in 2021 in comparison to 2020.
Air Jordan

stockelements/iStock Editorial via Getty Images

Investment Thesis

  • The Jordan Brand has been a huge success factor for Nike since signing Michael Jordan back in 1984.
  • I assume that the Jordan Brand will continue to make an important contribution to Nike's success in the future and

This article was written by

Frederik Mueller profile picture
I specialize in constructing investment portfolios aimed at generating additional income through dividends. My focus lies on identifying companies with significant competitive advantages and strong financials that can provide you with an attractive Dividend Yield and Dividend Growth, thus enabling you to augment your dividend income annually. By combining high Dividend Yield and Dividend Growth companies, you can gradually reduce your dependence on the broader stock market fluctuations.I also assist you in achieving a well-diversified portfolio across various sectors and industries. This diversification strategy aims to minimize portfolio volatility and mitigate risk. I also suggest incorporating companies with a low Beta Factor, which further contributes to reducing the overall risk level of your investment portfolio. My suggested investment portfolios commonly consist of a blend of ETFs and individual companies, emphasizing broad diversification and risk reduction.The selection process for high dividend yield and dividend growth companies within the investment portfolio is meticulously curated. I prioritize the pursuit of total return, encompassing both capital gains and dividends, rather than solely focusing on dividends in isolation. This approach ensures that your portfolio is designed to maximize returns while considering the full spectrum of potential income sources. By leveraging my expertise, you can benefit from a well-crafted investment portfolio that aims to generate extra income through dividends, while reducing risk through diversification, and prioritizing total return.

Analyst’s Disclosure: I/we have a beneficial long position in the shares of NKE, ADDYY either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Comments (11)

4 x sales???? 4 times-- Massive inflation, rates going up, QT began, $5 gas, and Nike is one of the "woke" crusaders that will, unfortunately, pay the price for aligning with Dems ideology whose science is--"Men can get Pregnant."

Let it fall to $62 and still be 2 x sales----tax-loss selling hasn't even begun---
Jorel Boston profile picture
I'm going to be buying lots of Nike. As a AA male I can unfortunately say the stupidity to which poor blacks spend they're damn near last dollar on Jordan's is embarrassing. Even the people that are on every sprt of gov Assistance & low income housing has $170 jordans on.
But as a shareholder I tell em...JUST DO IT !!!🤯🤦🏿‍♂️😁 JK.
-Long Nike
Murad Shawar profile picture
@Jorel Boston Your not wrong. But to be honest its not just AA men that do this white people do as well.
Jorel Boston profile picture
@Murad Shawar Fair enough. I don't see it much being an AA male.
very good analyzed and reliably researched.
Frederik Mueller profile picture
@Marius Sto Thank you for reading and for commenting on my article. I'm glad you liked the analysis about Nike.
Jorel Boston profile picture
@Marius Sto I follow Peter Lynch. No need to major research articles & read reports about Starbucks, just go buy a cup & see how long the lines are day after day.
Murad Shawar profile picture
@Jorel Boston I do the same thing is that what its called the peter lynch method
OverTheHorizon profile picture
He’s the only one that will be able to afford them.
Solid company NKE, good stock for a long term portfolio.
Gary J is Rich on AMZN profile picture
I will hold it a couple of decades more.
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