Intellicheck, Inc.'s (IDN) CEO Bryan Lewis on Q1 2022 Results - Earnings Call Transcript

Jun. 14, 2022 12:58 AM ETIntellicheck, Inc. (IDN)
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Intellicheck, Inc. (NASDAQ:IDN) Q1 2022 Earnings Conference Call June 13, 2022 4:30 PM ET

Company Participants

Gar Jackson - IR

Bryan Lewis - CEO

Jeffrey Ishmael - CFO

Conference Call Participants

Michael Grondahl - Northland Capital Markets

Scott Buck - H.C. Wainwright

Rudy Kessinger - D.A. Davidson

Roger Liddell - Clear Harbor Asset

Operator

Greetings. Welcome to the Q1 2022 Earnings Call. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. [Operator Instructions] Please note this conference is being recorded.

I'll now turn the conference over to your host, Gar Jackson of IR. You may begin.

Gar Jackson

Thank you, operator. Good afternoon and thank you for joining us today for the Intellicheck first quarter 2022 earnings call. Before we get started, I will make, I will take a few minutes to read the forward looking statement. Certain statements in this conference call are constituted forward-looking statements within the meaning of the private securities litigation reform act of 1995 as amended.

When used in this conference call, words such as will, believe, expect, anticipate encourage and similar expressions as they relate to the company or its management, as well as assumptions made by any information currently available to the company's management, identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward looking statements are based on management's current expectations and beliefs about future events. As if any projection or forecast, they are inherently susceptible to uncertainty and changes in circumstances and the company undertakes no obligation to and expressly disclaims any obligation to update or alter forward-looking statements, whether resulting from such changes, new information, subsequent events, or otherwise.

Additional information concerning forward-looking statements is contained under the headings of Safe Harbor Statement and Risk Factors listed from time to time in the company's filings with the Securities and Exchange Commission. Statements made on today's call are as of today, June 13th, 2022. Management will use the financial term adjusted EBITDA in today's call. Please refer to the company's press release issued this afternoon for further definition, reconciliation and context for the use of this term.

We will begin today's call with Bryan Lewis and Intellicheck’s Chief Executive Officer, and then Jeff Ishmael, Intellicheck’s new CFO, who will discuss the Q1 2022 financial results. Following their prepared remarks we will take questions from our analysts and institutional investors. Today's call will be limited to one hour and I will now turn the call over to Brian.

Bryan Lewis

Thank you, Gar. I'm very pleased to begin the call today by welcoming Jeff Ishmael as our new Chief Einancial Officer. Jeff is a very operationally focused CFO with extensive SaaS experience and was the founding CFO at Cylance where he was employee number seven, he had an instrumental role in the company's success. Cylance was later sold to Blackberry for $1.4 billion. This was followed by his role as the first CFO of Obsidian Security, another SaaS based startup that was founded by key members of the Cylance team.

In addition to Jeff's extensive SaaS focused financial experience, he also brings extensive operational expertise having overseen significant organizational functions, including business operations, business intelligence, legal and HR. I am very excited to have him on the team.

Before getting into our first quarter results, I'm going take a few minutes to give some additional color to our recent restatements that led to the delay in reporting our Q1 results. During the first quarter of 2021 Intellicheck employees did a cashless exercise of incentive stock options, due to an isolated administrative oversight resulting in part from the change in payroll providers. The company inadvertently did not remit payments to taxing authorities related to the shares surrendered for tax purposes. This inadvertent administrative oversight was only recently discovered and resulted in an understatement of liability for surrendered shares and an overstatement of equity on the company's balance sheets.

The oversight is being recorded as a 1.244 million liability on the balance sheet as liabilities for shares surrendered on the March 31, 2022 and December 31, 2021 balance sheets. The company intends to rectify the liability in 2022. In conjunction with the issue above the company, determined that certain participants associated options awards no longer qualify as equity rewards, but rather as a liability resulting in an additional liability of 141,000 for the three months ended March 31, 2022 versus the prior year period.

This change in classification to liability resulted in an adjustment to the first quarter of 2021 equity compensation expense, increasing it by $3.56 million. As a result of the first quarter 2021 restatement, SG&A expenses related to equity compensation decreased for the three months ended March 31, 2022 by $3.95 million compared to the same period of 2021. To ensure that this type of narrow isolated incident does not happen in the future, the company has engaged in a nationally recognized fintech company specializing in managing employee stock option plans to coordinate the management of transactions by employees, with respect to exercises of their stock options.

In addition, as a further safeguard, future cashless exercise of stock options will be settled by the sale of the surrendered shares and will be administered by our third party provider. The company will not be involved in cashless exercise transactions or remittance of the tax proceeds and tax authorities on behalf of employees going forward.

As a reminder, these restatement amounts were predominantly non cash, had no impact on revenues or EBITDA and again, we have put safeguards in place and have engaged third-party specialists to administer and advise on the equity compensation plans.

Turning now to our quarterly results, I will share the highlights with you, and then Jeff will go into further financial detail later in the call. Total revenue for the quarter was $3.395 million with SaaS revenue at $3.35 million. SaaS revenue was up 21% over Q1, 2021 and down 10% from Q4 2021.

I will remind everyone that generally for our retailers using our products either directly or through a sponsoring bank, 33% of transaction volumes occur in Q4 and 21% of volume occurs in Q1. So the seasonality dip is expected. Gross profit margins remained healthy at 90.7%. As we look at what happened during the quarter, I believe that the results show that number one, clients continue to find new uses for our products. Number two, we continue to expand in our core markets and number three, we are continuing to find new markets that need our services.

Looking at our financial services clients, we are seeing strong progress with financial services company, number three. We are nearing the completion of the rollout to their bank branches. From current volumes we anticipate that the branches to generate over 1 million transactions per year.

Financial services company, number four has completed the rollout of the bank mobile platform, where the bank employees come to you in the lobby and process all your banking needs using a tablet. You may remember that last year, this client purchased a bucket of transactions that they expected to meet their needs over a one year period. Instead they used up their bucket of transactions in nine months and transaction volumes with this client continue to increase. They have raised the minimum purchase for the second year of the contract by 16% with no discount for increased volume.

Financial services company number seven has extended the use of our services to Canada for both document validation and facial recognition. Financial services company number eight has signed on to validate passports starting at the end of June. This is an important milestone as financial services company number eight becomes our second major client to commit to using our technology solutions for international documents.

Turning to new opportunities. The security audit at the top three banks we spoke about on the last call continues and as I said, it seems the larger the bank, the longer the process. I have no doubt we will pass the audit as they are pretty much the same across all large banks. It's just a process they have to go through.

The good news is that while it is happening, the bank is continuing to work with us to identify additional areas in which our services could be used. On the retail client front, I'm pleased to report another important development. Our off price retailer that started out using Intellicheck for parsing to prepopulate applications at their 3000 locations and that we just renewed for a three-year deal, has completed the rollout of an additional use case at their locations.

In addition to credit applications, they have now begun using us for no receipt returns. They expect that this will double their previous volumes and early indications show that to be the case. You may recall I shared with you in the last earnings call that we moved this client from a per location pricing model to a per transaction model with an 87% pricing increase in year two and a 33% [ph] price increase in year three.

Looking at new wins, we have signed a prestigious new client and have moved them into production. This is a PE owned global media and tech giant. This company has incorporated our API into their call center software to stop account takeover [ph] for the email services they provide. Think how much information a person could gain if they have access to your email. They can get banking information, credit card information, and just as importantly, password resets. They can literally take over your life.

Now someone at this point calls to reset a password, they will be asked to authenticate themselves using Intellicheck software. A text is sent to their phone and we validate the license. Even though this client went live just recently, we are already in discussions with them about other divisions that could potentially use us in North America with the further potential to expand internationally.

In addition to this, we have successfully completed a response to the New Hampshire unemployment security RFP. We've been notified of the contract award and are currently finalizing the contract. While not a large state when it comes to unemployment claims, I believe that given the issues many states are having with their current provider, this could become an important entree to that market.

I am very pleased to announce that we've also signed agreements with two banks to begin pilots. The first is a bank holding company headquartered in the south with almost 2,800 branches. This bank plans to start with digital new account openings and we'll then add the bank branches. This pilot is expected to start in Q3. The second pilot also involves a bank holding company and is also located in the south with over 1,400 branches. This bank is going to do it in the opposite order. They will start in the bank branches and then move to digital account opening. This pilot is also expected to start in Q3.

On the platform front we continue to migrate our clients onto our new identity platform. This is giving us additional upsell opportunities like international documents. It's important to note that it's also allowing us to speed up the onboarding of clients. All of the clients that have moved over to the new platform are new to Intellicheck have said that the APIs are very simple to work with and on average the implementations have been 50% faster than in the past.

In response to those who have asked about the traffic coming from retailers, I could say it's very healthy and growing. To give you an accurate portrayal, I looked at transaction volumes from our top-10 retailers by volume for Q1 2022 versus Q1 2021. Please note that I only looked at fully implemented retailers, so as not to skew the data with a rollout or a new use case. Based on those numbers overall transaction volumes are up 6%. When new use cases are added, the transaction volume use case goes up significantly. For example, I looked at the first four months of 2022 versus 2021 for the off price retailer I spoke about who added no receipt return since they completed rollout at the end of April. Their volumes went up 36% and are growing.

A lot of people still think we’re primarily tied to brick-and-mortar retail, but let me remind you that is not the case. We've had significant growth coming from digital expansion and new markets that we're beginning to capitalize on. Again, I compared Q1 2022 to Q1 2021. Digital transactions were up 13%, bank transactions were up 31%. Automotive dealer transactions were up a 104%.

So before I turn the call over to Jeff, there are some statistics that I think are noteworthy given their impact on selling. As we review them. I am confident you will see their value in quantifying the need for our products. The Javelin Research Report published in 2018 put Identity Fraud losses at $16.8 billion. The report published in 2022 put the number at $52 billion. That is an increase of 200% in four years and the number of people impacted rose 150%.

In the last year alone versus the previous year, account losses in key areas like checking and savings accounts increased 73% from $7.8 billion. Account takeover losses soared 90% to over $11 billion. New account fraud rose $6.7 billion and the amount that hit the consumer rose 672% with an average of $1,551 loss per victim. This level of fraud is not sustainable. What is frustrating is knowing that these incidents of theft could have been stopped by Intellicheck in less than 20 milliseconds.

What I find promising is that I believe that the new clients we are signing, the pilots that are starting and the number of leads that are coming to us indicate that key markets are beginning to take notice.

In closing, we have added new leadership to the finance team with a SaaS experienced CFO who knows how to drive growth, analyze data, and has extensive operational and systems expertise. Jeff is going to be an invaluable addition to the team to help me drive the business and introduce more vigor to our financial operations. At the same time, we are continuing to seek sales associates that have related industry experienced and relevant relationships.

During the quarter, we added two new members to the sales team with relevant experience, and they have hit the ground running. I remain enthusiastic about the future for Intellicheck as we continue to expand our presence in multiple markets like automotive, banking, global email providers, and age-restricted product delivery services while we advance as a global, fully automated identity verification and fraud prevention company with what I believe are significant opportunities ahead of us.

I will now turn it over to Jeff.

Jeffrey Ishmael

Thank you, Bryan. I'm excited to join the Intellicheck team. I believe this organization has substantial opportunity in the identity space. Turning now to our first quarter results. Revenue for the first quarter of 2022 grew $532,000 or 19% to $3,395,000 compared to $2,863,000 in the same period of 2021. Our SaaS revenue for the first quarter of 2022 grew $577,000 or 21% to $3,353,000 from $2,776,000 for the same period of 2021.

Gross profit as a percentage of revenues was 90.7% for the first quarter of 2022, compared to 92.3% for the same period of 2021. The decrease in gross profit percentage was primarily driven by higher cloud services, cost, and other web based support.

Operating expenses, which consists of selling, general and administrative, marketing, and research and development expenses were $4,547,000 for the first quarter of 2022, compared to 7,281,000 as restated for the same period of 2021 due to the reclassification of the options as discussed.

Included within operating expenses for the first quarter of 2022 and 2021 were $592,000 and $4,545,000 respectively of non-cash equity compensation expense also due to the reclassification. On a non-GAAP basis, excluding the impact of non-cash compensation expense in both periods, operating expenses increased $1,219,000 or 45%. This increase was driven by higher professional services and marketing expenses.

The company reported a net loss of $1,468,000 for the first quarter of 2022, compared to the restated net loss of $4,624,000 for the same period of 2021. The net loss per diluted share for the first quarter of 2022 was $0.08 compared to the restated net loss per diluted share of $0.25 for for same period of 2021.

The weighted average diluted common shares were $18.7 million for the first quarter of 2022, compared to $18.5 million for the same period of 2021. Adjusted EBITDA for the first quarter of 2022 was a loss of $80 6,000 compared to a loss of $51,000 for the same period of 2021.

Turning to the company's liquidity and capital resources, as of March 31, 2022, the company had cash of $11.1 million, working capital define as current assets minus current liabilities of $9.7 million, total assets of $23.5 million and stockholders’ equity of $18.9 million. The company has a $2 million revolving credit facility with Citibank that is secured by collateral accounts. And there are no amounts outstanding under this facility. As of March 31st, 2022, we had net operating loss carry forwards of approximately $18 million.

I'll now turn the call over to the operator to take your questions.

Question-and-Answer Session

Operator

[Operator Instructions] And our first question comes from the line of Michael Grondahl with Northland Securities. Please proceed with your question.

Michael Grondahl

Hey guys and good afternoon. Hey Bryan, could you restate some of the highlights about, I think it was the off price retailer, just some of the progress they've made and kind of some of the numbers you said about that customer? Hello? Hi.

Operator

Hi, Brian, is your phone on mute?

Bryan Lewis

Yes, my phone was on mute. Sorry, Mike. Yes, they have been using us just for credit applications and they were getting hit with a lot of fraud on the note receipt return, which is where the retailer always eats all the fraud loss. So they moved us and they're now using us for that use case. They said that that would probably double the transaction volume and as I said on a call, it appears that is the case. We renewed them in Q1 for a new three-year deal. We kept them flat in the first year of it because we were working on getting this new use case next year, the fees go up 87% and in the third year they go up 33%.

Michael Grondahl

Got it. Those are some, some big numbers and the no receipt returns, how would you say that offering is penetrated? Is it, have you, within your retailers, are you at like one in eight, you have that up and running, one in 10? Just sort of…

Bryan Lewis

Very, very, yeah, I'd say very, very few. So certainly it's one of the areas that we're going after with any one of the clients that we're already in, particularly the clients that we're already in because they don't have to do any work. Like we're already integrated into their point of sale system, they just need to make it work for a new use case. So that's, you know, Bruce has any one of the sales people that covers a bank that has retailers, we're going directly to the retailers to see, you know, what their interest is in this use case.

Michael Grondahl

Got it. And, and then secondly, financial services client number eight, I didn't completely catch what you're going to be doing incrementally for them. Could, could you just highlight that again?

Bryan Lewis

Yes. They've got an interest in passports and then potentially other international documents, besides passports. So they're looking for us to authenticate things in addition to driver's licenses and state IDs, they want to be able to use international documents as well.

Michael Grondahl

Got it.

Bryan Lewis

One of the things that we brought out with the Identity platform was the ability to do international, something that we couldn't do before. So this is all new use cases and opportunities that we're beginning to see because of the Identity platform.

Michael Grondahl

Got it. Then lastly, how many integrations have you done sort of year-to-date? What does the pipeline look like?

Bryan Lewis

I should have looked at the account for what we've done year-to-date. And I'd say we're, I'm breaking out integrations to be sort of a difference between what I'd call more provisioning, where we're setting people up with our web tool and then direct integrations to somebody who's using, what we call IDN-Direct. So for the I, and before we used to complete, conflate those two things really, I think it's a better thing to look at what is direct because that tends to be more high volume versus what is a provisioning, which can be high volume, but generally sort of small, medium volume. And we've got about 10 different IDN-Direct implementations in various stages either in active development or planning, which is kind of consistent with where we used to be in the past. But when we conflated the numbers, it sounded like a bigger thing, but it was better to give people an idea of what is probably more revenue driver than a provisioning.

Michael Grondahl

Got it. Okay. Hey, thank you.

Bryan Lewis

Thanks Mike.

Operator

Our next question comes from the line of Scott Buck with H.C. Wainwright. Please proceed with your question.

Scott Buck

Hi, good afternoon guys and welcome Jeff.

Jeffrey Ishmael

Thank you.

Bryan Lewis

Hey Scott

Scott Buck

Bryan, you gave us some good same-store sales year-over-year, color of 6%. Can you tell us, is that above pre-COVID levels or do we still have a little ways to go in terms of traffic to go back two years I guess?

Bryan Lewis

I I'd say it's still slightly below, not by much though, we're getting there.

Scott Buck

Okay, that’s helpful. And then more of a bigger picture, strategic question, given the current market conditions, how are you going back and forth between reinvesting in growth in the business versus trying to drive some positive EBITDA here in the near-term?

Bryan Lewis

Well, what I'd say is, we did a lot of investment last year. Some of it which will kind of the cost will be going away. Like for example, to bring out the new identity platform we needed to jumpstart some of our development team. But I look at that as a project. It's got a beginning, middle and end, and then we don't need the people anymore. And so to me, that to hire outside consultant developers to do that because they want to extent, you just turn off their contract, which is what we did in that case. And all those developers fall off of the cost side of the equation this month. So what we're looking at right now is I think we right sized the group last year. We had some areas in IT where kind of some critical roles that I felt that we were single threaded. So we added people to that.

The other thing that we've done that was new expense for us, we never had a marketing team before. And we built that out and we're spending money on marketing, and that is certainly paying off. We're seeing fantastic leads coming in across the spectrum of different things that we do. I will say that, that media giant that we talked about came in as an inbound lead because the marketing works so well. So we're not looking to really increase any expenses at all other than salespeople because I'm always interested in salespeople. So really, the goal now is I think we rightsized. We don't need to be spending a lot more money on people other than sales. So that's kind of how we're running the company. If we find the right salesperson, we're going to make them an offer. We don't need to add staff in really in any other area.

Scott Buck

Okay. That's really helpful color. And then in terms of capital allocation, how are you thinking about potential M&A? Or with the stock down at these levels, does it make sense to try to buy a little back?

Bryan Lewis

I will say this; people are always bringing things for us to look at. That's just the nature of the beast; we're always looking for partnerships that make sense. I think for the most part, that's probably the best word to use partnership, maybe work together if it's something that is symbiotic and see if it really does make sense before you jump in. And I'd say some people have asked about doing a stock buyback or those types of things. And I don't know, it seems a lot of times, I don't see it really adding a ton of value. It doesn't really change the share price all that much. So at this point in time, I think I'd rather keep the cash on the books for – if I see things that could to spend maybe on salespeople or other things like that. But right now, I think we've got a ton that we can be doing just to grow and sell and I'm kind of focusing on that.

Scott Buck

Sounds good. Well, I appreciate the time this afternoon guys. Thanks a lot.

Bryan Lewis

Thank you.

Operator

Our next question comes from the line of Rudy Kessinger with D.A. Davidson. Please proceed with your question.

Rudy Kessinger

Hey guys. Thanks for taking my questions. Jeff, welcome. And I'm curious, just a couple of weeks left in the quarter, any kind of guidance or color you can give us for Q2? And then just on a go-forward basis, Jeff, do you think we can get to a point where we can get quarterly guidance?

Bryan Lewis

That's more of a Board level decision, what I'd say, and historically and currently, the Board's opinion is not to give guidance.

Rudy Kessinger

Okay. Fair enough. If you could, on the two new bank pilots, and I guess maybe throw in the top three credit card issuer that's in the security audit. Is there any way you could size up the potential either transaction volumes or revenues? I mean, is each one of those opportunities? I know the top three bank is a multi seven figure opportunity. But maybe those two new banks that are in pilot. I mean are those mid six figure opportunities? Or can those be seven figure opportunities as well?

Bryan Lewis

I think it depends a lot. We'll know more as we get into the proof-of-concept because a lot of it depends on how often the bank wants to do an authentication. Because some of the banks say, well, I'm only going to do it if it's a transaction $2,500 or greater. Some are thinking, no, I need to start at $500. So I'd say at this point in time, I think that very good opportunities, but I couldn't give you an accurate number that I'd want to hang my hat on today. I would say that probably as we get closer to launch of the proof-of-concept, we have better insight into that because knowing exactly what their decision tree on risk is I can compare it to some other bank of the same size and then come up with an estimate.

Rudy Kessinger

Okay. That's fair enough. On pricing increases, last quarter, you said 1,100 store department chains that had a 33% price increase that was supposed to go through this quarter. I'm just curious if that's gone through yet. And then secondly, you had said FinServ, okay, good. And then secondly, you said FinServ two and three would be renewing at some point this year. Is there anything further you can share just on timing of when those overdue and the expected price increases you think you'll get on those?

Bryan Lewis

Yes, that's going to be next quarter. And I would say that, I'm very happy with so far the price increases that we've agreed to because they are a combination of price increases and volume guarantee. But I'm going to knock the way down and I don't want to jinx it all yet, but we're in the final stages of – we're in the stages of finalizing all of that now.

Rudy Kessinger

Okay. And then just lastly, the transitions to the new pricing model, where people are paying upfront. I know you started that last year and most new customers are coming in on that. Are those FinServ two and three, are they going to renew or when they do are they going to switch that new pricing model as well?

Bryan Lewis

They're going to switch to not necessarily paying upfront because they have a lot of seasonality and variability in their revenue streams because it's very tied to retail. So – and then they apportion certain costs that just for their accounting, they're going to want to do it pretty much pay as they go, so it's similar to where they were. So – and I'm kind of indifferent to it because the – once a retailer is on board, it's – April is April, May is May, June is June, right? The volumes are very, very consistent and predictable. So we have a very good idea of the revenue that will be coming in. And as I said, too, there's going to be guarantees to the number of transactions that we're going to do.

Rudy Kessinger

And then on the sales side, you said you added two this quarter. I think last quarter you said you added two as well. Just where do we stand? What's the total sales headcount? And I know you've had some challenges, some turnover in the sales org. Have you seen any improvement in the recent hires working out better than the hires over the last one year, 1.5 years?

Bryan Lewis

Yes. We're about – I think we are eight or nine salespeople, nowhere near where I want to be. I think focusing on hiring people from the industry who understand it is definitely paying off. The two guys that we hired, already the meetings that they brought me to, I'm very pleased with. And they are seasoned; they know how to work the phones. They know how to work relationships. So I'm much happier with the latest hires than I was with the previous.

Rudy Kessinger

Okay, I’ll turn back in the queue. Thanks guys.

Bryan Lewis

Thanks.

Operator

Our next question comes from the line of Jeff Van Rhee with Craig-Hallum Capital Group. Please proceed with your question.

Unidentified Analyst

Hi guys, Aaron [ph] on for Jeff. Appreciate you taking my questions. So first question, just a follow-up on that question about sales. So any target that you're looking for as far as total sales headcount over the next quarter, two quarters, end of the year?

Bryan Lewis

Look, I think that we could – as we begin to focus more on a vertical alignment of salespeople so that they're speaking the same language as the client. One thing that I would say is when we were smaller; we had to sell to everybody. But when we are – when we start to get bigger and we know that we can focus on areas, what we're doing is looking to hire people who are experts in that area. And as we size up the opportunity by vertical, then we're going to get a really good idea of where we want to hire people because the way that I look at it, if you're not speaking the language, you don't have any credibility. And you guys get it in the buying [ph] world, people talk duration; and equity world, they talk volatility; and nobody from the different world knows what that means. I want to make sure that somebody is going in and talking to an auto dealership, they know the language. They're talking about financial services. They know the language.

So I would say that my goal would be get to 15 good people because we know that we have that much opportunity out there. But I want to do it logically. And I want to make sure that we're hiring good people. I don't want just a button to seat. I want somebody who knows the market that they're going after, has a track record of proving that they can succeed in and understand the awesome opportunity that they have coming to Intellicheck as a salesperson.

Unidentified Analyst

Awesome. That's helpful. And then lots of good color on wins. Curious if you can put any bounds around bookings in the quarter? How is it compared to expectations, maybe to past performance? Anything you can provide there?

Bryan Lewis

In Q1?

Unidentified Analyst

Yes.

Bryan Lewis

To me, that's – I'm always looking for more than we're providing. But I would say that given it's a new sales team, given it was and they were building pipeline and things, I think it was within where we wanted to be. I'm always pushing everybody to do more than they are. And certainly, the sales people that we have who are successful always want to do more as well. So they understand when I say we need to do more and we can do more and they get it. So I would say that it's kind of within bounds. I'd rather we were more at the higher end of the bound. We also know that some of it was – we had one of our larger clients go into a freeze. So that impacts things. But I'm looking forward to coming out of that freeze and what we know that's going to bring for us. So within bounds, given that number two, going into a code freeze.

Unidentified Analyst

Perfect. And then last question, just related is actually about a follow-up on that code freeze. Anything changed there? I think previously, you said Q3 that, that would be completed. Anything changed there on the timeline?

Bryan Lewis

Now, so far timeline looks like it's holding. It's just a matter of when in Q3 because that will depend to when all the retailers go into a cold freeze, where in Q4, they go into it will have an impact on implementations this year.

Unidentified Analyst

Got it. That’s helpful. That’s it for me.

Bryan Lewis

Great. Thank you.

Operator

Our next question comes from the line of Roger Liddell with Clear Harbor Asset. Please proceed with your question.

Roger Liddell

Yes, good afternoon Bryn and Jeff. A couple of things, I wanted to follow up on the comments about the pre-purchasing the buckets, and separately, the guarantees. How do those, call them, changed marketing approaches affect the quarterly pattern that you have guided us to in the past, the 21% in Q1 and 33% Q4 and so forth.

Bryan Lewis

So the one thing I'd say, the guarantees, the only thing that – and Jeff correct my accounting because you know how much I hate accounting, those guys are basically build in arrears. And if they miss the guarantee, that will be trued up at the end of the year. And then for the prepayments, Jeff, explain – I know how we're working at the prepayment model, I think we're booking at straight-line, right?

Jeffrey Ishmael

That's correct.

Bryan Lewis

Okay. That will take some of the seasonality out. But for the most very large retailers, Roger – the large retailers, given the nature of how they do their expensing, they're saying on a model where we're going to build them in arrears. The bank that has prepaid, we have a lot of the retailers who pay us direct and then they reimburse the retailer. So they can make the difference. A lot of the other clients and the other markets that we have, they're the ones who are prepaying a bucket.

Roger Liddell

Okay. Well, I think you – it would help if you were more forthcoming. I don't – I mean, more – sharing more with us in terms of the adjustments to the revenue models that we're carrying in our heads. For instance, if a shortfall, if an arrear age is trued up in the Q4, maybe there's a thesis that Q4 is going to be notably higher percentage of annual than the 33%. So as things play out, hold our hands in terms of how to think about it.

Bryan Lewis

Yes. And then Roger, if you remember and we will give color on that. But it's not calendar year because it's we're in the contract signed. So it could end up that we're doing the true-up in Q1 or Q2. It all depends on when the renewal date – renewal of the MSA is. So it's not necessarily that would come in Q4. But I see what you're saying and when we'll give – we'll try and help everybody with those models because I understand. I don't want to come out with a crazy surprise because then it just screws up quarters going forward. So I take that and I understand it.

Roger Liddell

Yes. Okay. I was struck by the Javelin data; at least, I think they're from Javelin. You gave the 2018 Javelin figure. Astonishing numbers, which puts up in bright lights to me, the – one of the mysteries of your penetration or lack of penetration among the existing financial services companies, where these are credit card issuers, they've got some, call it, retailers out there who are on board and presumably happy to be shouldered from these fraud patterns. But why isn't the door – your doorway having other retailers and relevant customers of the FIS – I'm sorry, financial services company. Why isn't the marketing – why aren't people just being driven to your front door by the Javelin numbers and the forecast of it certainly not going down?

Bryan Lewis

I'd say that we're beginning to see that. Our marketing takes a while to get in effect, right? There's all these studies about. You got to touch somebody 16 times to their marketing campaign before they even notice it. Those types of things, which is why the spend on marketing was important to me. And I would say that it is paying off and people are beginning to find out who we are. And like I said that the e-mail customer came to us. One of the proof-of-concept banks came to us. I think it was very interesting that the top three banks that we're talking about, even though we were working with them, a whole new division of that bank came to us through going to our website and filling out a form because they wanted to hear about us.

So I'd say those things are beginning to pay off. I think, there's also – as I said, I'm always looking – I need more people, more quality people knocking on doors. I mean we're just looking for them, and we're adding them. And I think we did very well with the two from the industry that we hired this quarter. So I think it's a combination of things, but again, this company has short change marketing itself for a very long time. And last year was the first year that we spent money on it. And I think it is happening now, and knock away if it's increasing. Because the rate at which the quality leads are coming in continues to increase. And when I say quality needs, there's – they're all good, but a bar to me is very different than a super-regional kind of banks coming in and saying, I need to talk to you guys about what we do.

Roger Liddell

Okay. Finally, I had expected you to give texture and commentary about the platform 2.0, that I've felt that it represented a departure, a quantum increase in capabilities and opportunities and you were excited about it, but there was not a word in the prepared remarks. So the alarm would be that it's old wine and new bottles.

Bryan Lewis

No, one thing I did say, Roger, was what we do know – and remember, every new clients going on the new platform. What we do is that we're bringing clients up 50% faster. So that means revenues coming our door easier. We also have clients now that have either already signed up for international documents or we're in discussions to do that. That is something that couldn't have been done before the new Identity platform came out.

So there, I would say that we've got a lot of very interesting things happening with the Identity platform with clients who are looking to, all right, how do I incorporate now the sanctions information or the international information. Or, hey, Bryan, I want this particular product, I need this information, so I'm going to put you in touch with that vendor because I've got the MSA with Intellicheck, pass that through to us because it heck a lot easier, right? We get to mark that up. So one of the things that – the reason I said that we wanted to do this was two things. One, banks don't like the pure pipes you have coming into a fewer chance you have for a cyber event. And the second thing is we know from getting MSAs with banks how long it takes.

So we often find that the bank itself, when they find something that they want, they'll go to a vendor, we could pass that through. And before that didn't used to be us. Now it is. So now they're coming to us because we're the first step, we've got all the information. Once they give us the – we get the deal or pass forward or international document information, we can go connect all the people that we're talking to, all the different vendors that we're acting as passes for, grab what that client needs, package it up, mark it up and get it to the client. So that's what we're seeing. Just – we just launched the platform. Sales sometimes take a bit, but it's beginning to show fruit.

Roger Liddell

Okay, thank you.

Bryan Lewis

Cool.

Operator

And we have reached the end of the question-and-answer session. I'll now turn the call back over to Bryan Lewis for closing remarks.

Bryan Lewis

So I just want to thank everybody for dialing in and listening and for your questions. I think its – Roger, kind of stole some of my – what I was going to say in the closing. The surge in identity theft and fraud, I think, really does highlight why people need our product. It's happening across every vertical, every market, and we can play in every vertical and every market. And I think the fact that we continue to expand our market penetration both in our original core market of credit cards and banking, but we're also proving our value in all of these other new markets as well. So to me, the new Identity platform, the ability to do more for our clients is going to be great thing and I continue to be excited about what lies ahead for Intellicheck. So thank you all very much.

Operator

And this concludes today's conference, and you may disconnect your lines at this time. Thank you for your participation.

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