Apple Stock: How Does Major League Soccer Deal Impact Business Outlook?

Jul. 14, 2022 12:27 PM ETApple Inc. (AAPL)AMZN, DIS8 Comments
Max Greve profile picture
Max Greve


  • Apple's new Major League Soccer deal is a complete rupture with almost 100 years of traditional sports broadcasting.
  • The new approach is far more fan friendly, while remaining financially sound.
  • Soccer's small scale limits the transformational potential of the deal, but doubtless the Big Four leagues are watching and would be interested in emulating it if it works.
  • The NFL is too locked up to be available, but MLB, NBA and NHL are all reasonable candidates for far larger, equally transformational deals.
  • If Apple is willing to spend to get them, the Apple TV platform could become the dominant platform quite quickly, despite its late start.

Football soccer ball on grass field on stadium


As the streaming wars continue to pick up pace (and, increasingly in the stock market, throw off rubble) one of the late entrants is starting to throw its weight around. Although Apple (NASDAQ:AAPL) confined itself to its

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Max Greve profile picture
Max Greve is a graduate of Northwestern University with a quadruple major in History, Economics, Political Science, and International Studies. Max is a full-time writer and in addition to stock market trends also writes articles on government, current events, macroeconomic trends, and last but not least, the ongoing inefficiencies of professional sports.

Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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