CPG And Cannabis - A Conversation With Troy Datcher


  • Coming from the blue chip CPG world, CEO Troy Datcher joined The Parent Company last year.
  • Fresh off earnings, we discussed getting rid of inflated topline sales and why main competition is the illicit market.
  • Moving away from bulk wholesale; branding wholesale still critical.
  • Voluntary lockups, getting clear on its True North.
  • Legislative baby steps. Momentum is nice.

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Coming from blue chip CPG companies like Clorox (CLX), Troy Datcher came on board as CEO for TPCO Holding (OTCQX:GRAMF) last year. Troy said that he's longed to have a relationship this intimate with the consumer in previous industries. "Candidly, I didn't own the experience." In cannabis TPCO reaches about 70% of California consumers. Creating a different company from how it started. Encouraged by legislative changes in California, but it's not enough. For those that can, influence the outcome.

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On The Cannabis Investing Podcast, host Rena Sherbill provides actionable investment insight and the context with which to understand the burgeoning cannabis industry. Interviews with C-level executives, analysts and sector experts give you investment ideas to consider, help you think through your investing approach and give you a new lens with which to understand this ever-growing sector.

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