On Holding Management Raises Guidance On U.S. Optimism

Sep. 22, 2022 7:22 PM ETOn Holding AG (ONON)UA2 Comments


  • On Holding AG went public in September 2021, raising $746 million in a U.S. IPO.
  • The firm designs and sells premium footwear and apparel worldwide through an omnichannel approach.
  • On Holding has produced growing revenue and gross profit and management has raised full-year 2022 guidance on expectations of strong growth in the U.S.
  • I'm less optimistic as U.S. interest rates rise to slow the economy, so I'm on Hold for On Holding AG in the near term.
  • Looking for more investing ideas like this one? Get them exclusively at IPO Edge. Learn More »

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A Quick Take On On Holding

On Holding AG (NYSE:ONON) went public in September 2021, raising approximately $746 million in gross proceeds from an IPO that priced at $24.00 per share.

The firm designs and sells high performance footwear, apparel and accessories worldwide.

For optimistic investors, ONON may present an attractive growth story at a bargain price, but I’m more cautious, so I’m on Hold for ONON in the near term.

On Holding Overview

Zurich, Switzerland-based On Holding AG was founded to develop a premium sports and consumer brand for running shoes and related sports apparel.

Management is headed by Co-CEO and CFO Martin Hoffmann, who has been with the firm since January 2021 and was previously CFO at Valora Retail.

The company’s primary offerings include:

  • Running shoes

  • Sports Apparel

The firm sells its products through running stores, outdoor, fashion and lifestyle retailers worldwide.

The company also sells direct-to-consumer [DTC] through its online sites and corporate-owned retail stores.

On Holding’s Market & Competition

According to a 2021 market research report by Mordor Intelligence, the global market for athletic footwear was an estimated $99.6 billion in 2020 and is forecast to reach $130 billion by 2026.

This represents a forecast CAGR of 4.56% from 2021 to 2026.

The main drivers for this expected growth are an increasing awareness about the importance of fitness and a growing interest in sports and game activities by consumers in various global regions.

Also, the COVID-19 pandemic negatively affected the athletic footwear retail market, but those effects may have been ameliorated by those manufacturers with significant direct to consumer channel capabilities.

Major competitive or other industry participants include:

  • Nike

  • Deckers Outdoor (Hoka One One)

  • Adidas

  • Reebok

  • Under Armour

  • Brooks Sports

  • Asics

  • New Balance

  • Lululemon

  • Patagonia

  • Anta Group

  • Li Ning

  • Others

On Holding’s Recent Financial Performance

  • Total revenue by quarter has risen according to the following chart:

9 Quarter Total Revenue

9 Quarter Total Revenue (Seeking Alpha)

  • Gross profit by quarter has followed approximately the same trajectory as that of total revenue:

9 Quarter Gross Profit

9 Quarter Gross Profit (Seeking Alpha)

  • Selling, G&A expenses as a percentage of total revenue by quarter have generally stayed at around 50%:

9 Quarter Selling, G&A % Of Revenue

9 Quarter Selling, G&A % Of Revenue (Seeking Alpha)

  • Operating income by quarter has been as follows:

9 Quarter Operating Income

9 Quarter Operating Income (Seeking Alpha)

  • Earnings per share (Diluted) have followed a similar trajectory as that of operating income:

9 Quarter Earnings Per Share

9 Quarter Earnings Per Share (Seeking Alpha)

(All data in above charts is GAAP.)

Since its IPO, ONON’s stock price has fallen 55.6% vs. the U.S. S&P 500 index’ drop of around 14.5%, as the chart below indicates:

52 Week Stock Price

52 Week Stock Price (Seeking Alpha)

Valuation And Other Metrics For On Holding

Below is a table of relevant capitalization and valuation figures for the company:

Measure [TTM]


Enterprise Value / Sales


Revenue Growth Rate


Net Income Margin




Market Capitalization


Enterprise Value


Operating Cash Flow


Earnings Per Share (Fully Diluted)


(Source - Seeking Alpha)

As a reference, a relevant partial public comparable would be Under Armour, Inc. (UA); shown below is a comparison of their primary valuation metrics:


Under Armour

On Holding


Enterprise Value / Sales




Revenue Growth Rate




Net Income Margin




Operating Cash Flow




(Source - Seeking Alpha.)

A full comparison of the two companies’ performance metrics may be viewed here.

Compared to the Seeking Alpha Footwear industry basket of relevant stocks, the firm has the highest EV/Revenue and Price/Sales multiples, but the lowest EV/EBITDA multiple.

Commentary On On Holding

In its last earnings call (Source - Seeking Alpha), covering Q2 2022’s results, management highlighted its growth rates, with the U.S. and Japan more than doubling revenue year-over-year and the U.K. and Australia growing by 60%

On the product development side, the company is increasing its focus on underfoot protection and comfort, launching the "Cloudmonster for maximum cushioning and the Cloudrunner for ultimate all-around comfort and performance."

The firm also launched the Cloudvista and Cloud 5 earlier in the year.

ONON opened its On Labs center in Zurich, which will be a combination of corporate headquarters, innovation center, sample production line and its first owned retail store in Europe, which hints at further retail ambitions there.

As to its financial results, revenue grew by 66.6% year-over-year, the strongest in company history, and despite softness in the China region due to lockdowns.

This growth was due primarily to higher growth in its wholesale channel, mostly with existing retail partners but also through ‘selective expansion of our doors with our global and regional key accounts.’

Adjusted EBITDA doubled sequentially as SG&A expenses dropped as a percentage of revenue.

Inflation affected its costs, with airfreight inflation being a significant factor in its cost considerations.

For the balance sheet, the firm finished the quarter with cash, equivalents and short-term investments of $605 million and no debt.

Over the trailing twelve months, free cash used was $192.6 million.

Looking ahead, management does "not see any signs of a slowing demand for On products," despite the slowing global economy. And, its supply outlook has improved in recent quarters.

The firm increased its full year 2022 revenue guidance from 44% growth to 52%, likely due to expected growth from its ‘Cloud’ line of shoes and a very strong order book from the U.S.

Regarding valuation, the market is valuing ONON at a premium to other companies such as Under Armour, likely based on its growth potential.

The primary risk to the company’s outlook is slowing U.S. and Europe markets, although if China returns to growth as the COVID-19 lockdowns wane, it could provide an offset.

A potential upside catalyst to the stock could include continued strength in U.S. consumer spending despite an economic slowdown.

While On’s management appears optimistic on its growth potential for the remainder of 2022, my view is more pessimistic, especially as the U.S. Federal Reserve continues to raise interest rates to slow the economy.

For optimistic investors, ONON may present an attractive growth story at a bargain price, but I’m more cautious, so I’m on Hold for ONON in the near term.

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This article was written by

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Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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