3 Reasons Behind Amazon's Advertising Strength: Are They Sustainable?

Nov. 10, 2022 6:42 PM ETAmazon.com, Inc. (AMZN)GOOG, GOOGL, META, SNAP5 Comments
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  • Amazon’s Sponsored Product ads are cheaper than most other platforms, including Google, Facebook and Instagram.
  • Apple’s privacy policy changes and SKAN solution undermine competitors’ ability to offer meaningful attribution measurement, augmenting the value proposition of Amazon’s advertising solutions.
  • Most people still primarily search for products on Amazon, though social media platforms are making progress in shifting search behavior towards their own platforms.



Amazon.com, Inc.’s (NASDAQ:AMZN) advertising revenue grew 30% year-over-year (excluding foreign exchange impacts) in Q3 2022, far outpacing its advertising rivals. The e-commerce giant has been successfully penetrating the advertising market, growing its market share from 7.8% to 11.6% between 2019 and 2021, and

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