Brilliant Earth: Digital Native Brand Set To Capture Share In The Jewelry Industry


  • The global jewelry market is massive and growing.
  • Younger generations have new preferences.
  • Brilliant Earth Group, Inc. is digitally native and offers a true omnichannel experience.
  • Brilliant Earth Group’s asset-light business model improves its financial profile.

Close-up shot of a happy, beautiful woman putting on the silver necklace

MixMedia/iStock via Getty Images

Investment thesis

My recommendation to investors is to go long Brilliant Earth Group, Inc. (NASDAQ:BRLT). The total addressable market ("TAM") is extremely huge here, supported by younger consumers who are increasingly looking for genuine brands with strong


Own estimates

This article was written by

Data scientist turned investment analyst focusing on high tech, high growth companies

Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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