Amazon Fights Back Against Social Media E-Commerce

Dec. 15, 2022 6:39 AM, Inc. (AMZN)9 Comments
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  • Social media giants like TikTok, Instagram and YouTube have been trying to become e-commerce destinations, Amazon is striking back through its own social commerce advancement, ‘Inspire’.
  • Influencer marketing is a rapidly growing industry, and has become an increasingly important marketing avenue in the digital economy, reaching a global market size of $13.8 billion in 2021.
  • The ‘Inspire’ feed also offers Amazon sellers a more exciting avenue to showcase their products and be discovered, in contrast to the mundane layout of products in Amazon search.
  • ‘Inspire’ allows Amazon to learn more about shoppers’ interests beyond search activity, enabling the company to better anticipate future shopping trends.
  • Amazon’s short-comings related to creativity and trust may subdue its ability to effectively impede the rising competitive pressures from these rivals.

customer feedback,experience,review concept.


Amazon (NASDAQ:AMZN) has successfully cemented its position on top of the e-commerce industry, which has been conducive to offering highly-effective advertising solutions, enabling the company to take advertising market share from social media giants like Google’s (

Influencer marketing Global market size

Note: the figure for 2022 is a projected value. (Influencer Marketing Hub)

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Striving to uncover long-term investment opportunities (10+ years) through in-depth research and analysis. Nexus Research seeks to evaluate and compare business strategies to determine a company’s potential for market penetration, revenue growth and profit margin expansion. During market downturns, stocks often become cheap very fast, creating various investment opportunities at once. Amid such circumstances, investors often lack the time to research a company thoroughly before making investment decisions, out of fear that they will miss out on attractive entry points. Therefore, Nexus Research not only uncovers present-day buying opportunities, but also offers extensive insights on solid companies with promising growth potential despite expensive valuations, thereby allowing investors to be ready and make well-informed investment decisions when the stock becomes more reasonably valued.

Disclosure: I/we have a beneficial long position in the shares of SHOP either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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