Amazon Launches New Attack, Shopify Well-Armed To Fight Back

Jan. 30, 2023 10:08 AM, Inc. (AMZN), SHOP, SHOP:CA23 Comments
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  • Amazon recently announced that it will now enable ‘Buy with Prime’ merchants to display ‘Amazon customer reviews’ for ‘Buy with Prime’ products listed on their own websites.
  • It aims to improve sales conversions for ‘Buy with Prime’ merchants, resulting in more commission fees for Amazon, at the expense of Shopify’s monetization efforts.
  • ‘Amazon customer reviews’ augments the prominence of Amazon features on third-party websites, conducive to consumers visiting to look for and compare similar products.
  • Shopify merchants also have access to ‘product reviews’ features through the Shopify App store, which is proving vital to fend off competitive threats.
  • Shopify Collabs allows merchants to reach high-impact audiences through trusted social media influencers, well-positioning Shopify to take on Amazon’s competitive threats.

customer feedback,experience,review concept.


Amid Shopify's (NYSE:SHOP) success, Amazon (NASDAQ:AMZN) has been persistently striving to monetize Shopify's merchant base through regular advancements in its 'Buy with Prime' program. It extends access to Amazon's various e-commerce functionalities, such as Prime shipping and Amazon advertising solutions, to

Where do consumers search for products?

Source: Generated using data from JungleScout Consumer Trends Report Q3 2021, JungleScout Consumer Trends Report Q3 2022

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Striving to uncover long-term investment opportunities (10+ years) through in-depth research and analysis. Nexus Research seeks to evaluate and compare business strategies to determine a company’s potential for market penetration, revenue growth and profit margin expansion. During market downturns, stocks often become cheap very fast, creating various investment opportunities at once. Amid such circumstances, investors often lack the time to research a company thoroughly before making investment decisions, out of fear that they will miss out on attractive entry points. Therefore, Nexus Research not only uncovers present-day buying opportunities, but also offers extensive insights on solid companies with promising growth potential despite expensive valuations, thereby allowing investors to be ready and make well-informed investment decisions when the stock becomes more reasonably valued.

Disclosure: I/we have a beneficial long position in the shares of SHOP either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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