Toyota Gets A New Leader: Don't Expect Radical Change In Its Battery-Electric Strategy

Feb. 01, 2023 3:23 PM ETToyota Motor Corporation (TM)TSLA3 Comments
Doron Levin profile picture
Doron Levin


  • Toyota’s promotion of Lexus chief Koji Sato to CEO as of April 1, moving Akio Toyoda “upstairs” to board chairmanship, caught analysts and media by surprise – though it shouldn’t.
  • Murmurs from Toyota insiders point to a new battery-electric architecture under development, possibly in time to support new battery-electric vehicle (BEV) models for 2024.
  • No indication that Toyota will retreat from incremental multi-technology strategy toward carbon reduction, including gas-electric hybrids, hydrogen and conventional engines.
  • The No. 1 seller of vehicles worldwide in 2022 remains the strongest choice for investors among global incumbent automakers.
Latest Consumer Technology Products On Display At Annual CES In Las Vegas

Latest Consumer Technology Products On Display At Annual CES In Las Vegas

David Becker/Getty Images News

Akio Toyoda, grandson of the founder of Toyota Motor Corp. (NYSE:TM), took the helm as CEO in early 2009 in the middle of a global crisis regarding potential safety flaws in Toyota vehicles that could lead to unintended acceleration. He

This article was written by

Doron Levin profile picture
I am a journalist based in Detroit, having spent almost my entire career writing about business and economic subjects for The Wall Street Journal, New York Times, Detroit Free Press and Bloomberg. I'm the author of two books and am an acknowledged expert on the world automotive industry.

Disclosure: I/we have a beneficial long position in the shares of TM either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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