Lamar Advertising: Whether Or Not It Can Maintain Momentum

Feb. 02, 2023 7:59 AM ETLamar Advertising Company (LAMR)
Gary Bourgeault profile picture
Gary Bourgeault


  • Lamar has been on a nice run since mid-October 2022.
  • The question going forward is whether or not everything is priced in at its current share price level, or it has more upside left in it.
  • With programmatic underperforming and less acquisitions expected in 2023, the company will have to bolster programmatic in order to maintain momentum.
  • There can be no doubt a recession would slow down Lamar, as ad spend is one of the first areas companies look to cut back on in tough economic conditions.

Is it time to travel again?


After plunging from its 52-week high of $119.30 on April 21, 2022, to its 52-week low of $80.84 on October 13, 2022, Lamar Advertising Company (NASDAQ:LAMR), one of the largest outdoor advertising companies in North America, has been

Lamar Advertising Chart


This article was written by

Gary Bourgeault profile picture
I am a former investment advisor and owner of several businesses. These days I invest only for myself while continuing to write on a variety of financial and economic topics.

Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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