Apple Vs. Meta: Which Is The More Attractive Choice?

Feb. 04, 2023 10:09 AM ETApple Inc. (AAPL), META95 Comments
Frederik Mueller profile picture
Frederik Mueller


  • Last Thursday, both Apple and Meta presented their latest quarterly results.
  • Apple presented a quarterly revenue of $117.2B, down 5% on a year-over-year basis and earnings per diluted share of $1.88.
  • Meta presented a quarterly revenue of $32.17B, which is a decrease of 4% when compared to the same quarter of the previous year.
  • In this comparative analysis of Apple and Meta, I will show you which of the two I consider to be the more attractive choice at this moment in time.

Apple Store München

Wirestock/iStock Editorial via Getty Images

Investment Thesis

Even though Apple (NASDAQ:AAPL) presented quarterly results that were lower than expected (a revenue of $117.2B and earnings per diluted share of $1.88 while analysts' projections were $1.95 per share and

Apple and Meta's Total Return within the past 12 months

Source: Seeking Alpha

HQC Scorecard

Source: The Author

Apple and Meta according to the HQC Scorecard

Source: The Author

This article was written by

Frederik Mueller profile picture
In my analyses, I aim to identify companies that have strong competitive advantages over their competitors (for example, a strong brand image, cost advantages, special know how, strong pricing power, a strong distribution network, etc.) in order to support you to find excellent long-term investments. I aspire to help you build an investment portfolio consisting of high-quality companies that are particularly attractive in terms of risk and reward (for example, due to their wide economic moat, high financial strength, high profitability, attractive valuation, growth potential and expected return). I was born in Germany and majored in Business Administration at the University of Mannheim (Germany) and San Diego State University (United States).

Disclosure: I/we have a beneficial long position in the shares of AAPL, META either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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