Google Reaches Advertising Deal With CNN.com

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Includes: GOOG, TWX
by: Roy Mehta

Google reached a deal with Time Warner's CNN.com to become the site's exclusive provider of auction-based text advertisements. The advertisements will be placed next to relevant articles and content using Google's AdSense program, allowing advertisers to reach targeted audiences with their ads. The companies said the deal will last several years, and financial terms were not disclosed. Google traded down 0.6% to $510.03; Time Warner traded down -1.9% to $18.67 in midday trading.

Sources: Bloomberg, Wall Street Journal
Commentary: Google's YouTube Ads Different Than AdWordsWhy Google is More than Just a Search Engine
Stocks/ETFs to watch: GOOG, TWX
Earnings call transcripts: Google Q2 2007 , Time Warner Q2 2007

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