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Cimpress Swings Between Its Business Model Strength And Weakness

Apr. 17, 2023 2:43 AM ETCimpress plc (CMPR)
Badsha Chowdhury profile picture
Badsha Chowdhury


  • Cimpress' mass customization business model has disrupted the printing business landscape and helped improve volume and price per order.
  • In Q2, the company tested mid and upper-funnel advertising, resulting in new customer growth.
  • However, if the company’s latest technology infrastructure fails to translate into new customer demand, it can damage Vista's reputation and brand.
  • Negative shareholders' equity and outstretched relative valuation multiples are also concerning.

Offset printer man with 2 colors printer

MEDITERRANEAN/E+ via Getty Images

CMPR Can Face Downsides

Cimpress plc's (NASDAQ:CMPR) greatest advantage is the disruptive business and marketing model it brought into a fragmented market. Its mass customization has brought down costs for the suppliers by letting them participate

This article was written by

Badsha Chowdhury profile picture
I have more than 14 years of experience in analyzing and writing on stocks. I write on both long and short sides in an unbiased manner. I have been covering the energy sectors for the past 7 years, with the primary focus on the oilfield equipment services sector. I also cover the Industrial Supply industry. I occasionally co-author with Seeking Alpha contributor Thomas Prescott.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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