PepsiCo announced Friday it is launching new non-carbonated beverages and strengthening its distribution system, as part of its 15-year "total beverage company" strategy. The new beverages include a low-calorie version of Gatorade called G2 and a caffeinated version of Propel enhanced water. G2 is designed to meet the hydration needs of athletes off the field, on a 24/7 basis, according to a PepsiCo press release. The new Propel Invigorating Water is both vitamin enhanced and lightly caffeinated, "providing a boost for active people throughout the day." Both G2 and Propel Invigorating Water will be available nationwide in early 2008. PepsiCo is also restaging two enhanced waters, Aquafina Alive and SoBe Life Water. PepsiCo said beginning later this year, bottlers' distribution of Gatorade products will be expanded to small format customers, including convenience stores, gas stations and independent retail outlets. Shares of PepsiCo gained 0.9% to $68.56 on Thursday.
Sources: Press release, Bloomberg, Reuters
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