iPhone's New Business Apps: Just What the Market Needed

| About: Apple Inc. (AAPL)
This article is now exclusive for PRO subscribers.

The skeptics told you Apple's (NASDAQ:AAPL) iPhone isn't a business device. The skeptics said the iPhone isn't for business applications. The skeptics were dead wrong.

I have stated -- over and over again -- that Cisco Systems and other companies would find ways to write mobile business applications for the iPhone. Now, Apple has finally agreed to let that happen; the company plans to introduce a software development kit [SDK] for the iPhone this February.

Apple's strategy is super smart. First, the company focused on the consumer market. Then, those early iPhone buyers took their iPhones to work — stirring iPhone demand within the executive ranks. Now, the software development kit will make the iPhone a true business device.

Smart. Very smart. And exactly what the mobile device market needs. Apple and Cisco (NASDAQ:CSCO) had been kicking around a potential iPhone-unified communications relationship over the summer. But the talks broke down.

Rather than betting the house on Cisco-specific applications, Apple can now offer a level playing field for all software developers. And I'm finally ready to open my wallet for an iPhone.

Disclosure: none