AT&T, Napster Announce Mobile Download Service

Includes: NAPS, T
by: Steven Towns

Beginning in mid-November, Napster's music catalog of more than five million tracks will be available for download for AT&T wireless subscribers. The downloads will cost $1.99/song or $7.49 for five songs per month. AT&T has not said which devices will be able to use the Napster service, but it is clear the iPhone will not. Verizon also charges $1.99/song, but Sprint only charges $0.99 and iTunes track downloads via Wi-Fi on the iPhone also cost $0.99. AT&T and Napster entered a deal this March providing one-year of free access to Napster's mobile download service for wireless subscribers using specific calling plans and other AT&T services. The forthcoming deal will allow subscribers to download tracks directly to their phone and receive an automatic email link to download the same track free of charge to their PC. AT&T Consumer Data Services chief Mark Collins said mobile downloads will take 15 to 30 seconds depending on signal strength. AT&T also announced two new services, MobiVJ, a music video streaming channel service and VIP Access, which provides artist biographies and discographies. Shares of AT&T lost 1% to $41.37 on Friday, while Napster fell 1.6% to $3.16.

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