This week, Research In Motion (RIMM) launched Facebook software designed for its smartphones making it easier for users to browse Facebook. T-Mobile is the first carrier to provide the new software to its customers.
Now that I have established a Facebook presence, I have come to realize how big it really is. I love how it is described as "social networking," a guess a label, however off base, makes people comfortable.
The application, which is similar to BlackBerry e-mail, will let users receive Facebook notifications and messages automatically and scroll through them quickly. Users can also read and compose messages off-line, which is also similar to the email application Blackberry users are accustom.
Another feature, totally for the retail audience enables photo uploads to Facebook which is integrated with the BlackBerry's camera and photo management software.
Who knows… one day (RIMM) might add music!
Disclosure: Mr. Corn is CEO of Clear Asset Management Inc. Research In Motion (RIMM) is a holding in the Clear Large Cap Growth portfolio. Mr. Corn owns shares of (RIMM) directly through his participation in the portfolio.