Murdoch: WSJ.com to Become Free, Ad-Based Site
News Corp. (NWS) CEO Rupert Murdoch Monday said he expects to convert WSJ.com, which is now a subscription site, to a free ad-supported model. News Corp. is nearing completion of its pending acquisition of Dow Jones (DJ), parent of the WSJ.com, the Wall Street Journal and Barron’s.
“We are studying it and we expect to make that free, and instead of having 1 million (subscribers) having at least 10-15 million in every corner of the earth,” he told a shareholder meeting yesterday in Adelaide, Australia, according to Reuters.
Murdoch also said the company was off to a strong start to its fiscal second quarter ending December, with the global credit market squeeze so far not having much impact on advertising.
No word from Rupert on whether he also plans to change the subscription model for Barrons.com.
News Corp. Tuesday is up 44 cents, or 2%, at $21.78.
Disclosure: Author owns shares in DJ
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