E-Commerce Market Share Accelerates

Via Adam Rabiner: ZDNet is citing the Goldman Sachs, Nielsen//Netratings and Harris Interactive eSpending Report on how holiday spending patterns changed throughout the past 4 years: In 2002 just 16% of holiday spending went towards online stores, while in 2005 holiday season online merchants attracted 27% of all spending.

Distribution of holiday spending

Outlet

2005

2004

2003

2002

Growth,
2002-2005

Stores

68%

72%

74%

78%

-10%

Catalogs

5%

6%

6%

6%

-1%

Online

27%

22%

20%

16%

11%

Source: Nielsen//NetRatings