iPhone Browsing Market Share Shows Importance of Usability

Includes: AAPL, BB, MSFT
by: Yankee Group

By Carl Howe

Net Applications reports that in November 2007, iPhone browsing market share was 0.09% -- nearly 0.1% -- of all browsers in their sample. Now that may not seem like much until you compare it with the share for all Windows Mobile/Windows CE devices, which only tip the scales at 0.06%. Said another way, the approximately 2.5 million iPhones sold to date are being used about five times more than the nearly 7 million Windows Mobile phones sold over the past six years.

Don't think this usability matters? SAP does; it is delivering its new CRM package to iPhones ahead of more business-oriented phones like RIM's Blackberry. And I think that's smart -- after all, SAP is simply targeting the platform that gets used more on the Web. And usability drives use.