Study Projects Apple Laptops Top Consumer Choice Next Quarter

Includes: AAPL, DELL, HPQ
by: Yankee Group

By Carl Howe

Ben Worthen put up another great post yesterday about Apple Macs making inroads in business. But most interesting is a statistic he cites at the bottom of his entry:

Just in case there’s any doubt where that momentum is coming from: The study found that more consumers will buy Apple (NASDAQ:AAPL) laptops than any other brand. Twenty-nine percent of consumers who are buying a laptop next quarter said they’ll buy a Mac, ahead of (Dell) (28%) and H-P (NYSE:HPQ) (21%). Among consumers who plan to buy desktops, Macs came in at 29%, just behind Dell (31%) and ahead of H-P (24%).

So you read it first in the Wall Street Journal: Apple is now the number one laptop brand for consumers.

Disclosure: Author is long AAPL.