NTT DoCoMo Tops in New Subs Added -- 2005 Japan Market Share Ranking (DCM, VOD)

Includes: DCMYY, VOD
by: Steven Towns

The Japan Telecommunications Carriers Association announced the annual figures for Y2005 new cellular phone service subscribers. Although NTT DoCoMo (DCM) regained the top spot adding 2.45 million new subs, rival KDDI would have held first place had it not been for the losses it suffered from its acquisition of Tu-ka.

KDDI ended the year with 2.33 million new subs. Not counting Tuka, KDDI’s au service added 2.81 million new subs. Vodafone (VOD) came in third-place with its largest ever decline in subscribers, losing approximately 43,000.

Overall the Japanese cellular phone service providers had a somewhat sluggish year even though total subscriptions exceeded 90 million for the first time (total ~90,178,000). There was a 4.74 million increase in new subscribers on the year.

Using data from the Toyo Keizai Shimbun Company complete as of the end of 2004 and adding/subtracting the above figures, I arrived at the following market share ranking as of the end of 2005 with the total number of subscribers rounded to nearest 100-thousand and market share percent in parentheses.

1st NTT DoCoMo 52.1 million (56%)
2nd KDDI (inc. Tu-ka) 26.7 million (28%)
3rd Vodafone 14. 9 million (16%)