Noah Education (NED) is a high growth Chinese company in an attractive market, trading at value prices. With nearly half their stock price in cash ($3.65/share), the company is trading at an ex-cash trailing P/E of 12. Though some short term risks exists, I believe NED offers an incredibly attractive risk/reward here, and a surprisingly affordable relative and absolute value for a Chinese company.
Company Overview:
NED IPOed in October, selling 9.8M shares for $14/share. Please note that the proceeds from the IPO (~$130M) are not reflected in the most recent financial statements, which are for the quarter ended September. NED primarily produces learning devices and content for children aged 5-19. The companies' primary product, their DLD (~80% of revenues), is a handled device preloaded with over 30,000 courses on a variety of subjects. Though there are competitors, NED is the current leader in the space, and their product is generally considered superior to competitor's products. There are about 233M school children in NED's target. With total DLD sales to date estimated at 6mm, there is plenty of potential for increased penetration as prices eventually come down. Current estimates call for DLD unit growth of 20% annually through 2009.The company also sells an e-dictionary product (~20% of revenue) which has become commoditized and should not be a significant driver of profits going forward.Though the majority of NED's revenue currently comes from the DLD device itself, it's worth noting that NED is building an extremely valuable library of learning content that, to date, is mostly monetizing through its DLDs. NED's content was largely compiled by a network of over 250 teachers, and has received strong endorsement from the Chinese government, as well as from users. The company plans to continue to build on and monetize this content in the future through other channels (e.g. the web, cell phones, etc.).
