Timing Is Everything Vs. Seductive Hype

| About: Global X (SOCL)
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Timing vs. Hype

In the mid-1980s discoveries in biotechnology were revealed and investors piled-into many new companies like Genentech and Amgen. But the technology was yet to produce profits for many years to come. Mutual fund companies devoted some funds to this new area of investment but it took over a decade before the sector started to produce results. ETFs IBB and XBI naturally were to follow but not until early in the last decade. Initial investors in the area were too soon and many lost money and became impatient leaving the sector. Eventually good results were to be had even after many companies failed or were merged with others.

The early hype proved seductive but as you may glean, timing was everything.

Former President Bill Clinton in his first State of the Union speech made a pitch for alternative energy focusing especially on fuel cell technology and Wall Street was quick to take nascent companies public and investors quickly followed. It didn't take long before solar and wind power also came in the mix and an entire industry was born. The dream of a world powered by fuel cells, the sun and wind was seductive but still not ready for public investors. Mutual funds were created to profit from these technologies and later ETFs PBW, FAN, TAN etc. followed suit.

The early hype proved seductive but again, timing was everything.

Now we have social media dominating for our attention. Global X launched a Social Media ETF (NASDAQ:SOCL) with poor performance overall. We've already seen IPOs for LinkedIn (LNKD), Groupon (NASDAQ:GRPN), Zynga (NASDAQ:ZNGA) and others. They've done well initially as investors want (mistakenly) to get in on the ground floor.

Many of these new issues have soared after the IPO was priced only to fall back sharply post issuance. The Facebook (NASDAQ:FB) debacle was one of the few and no doubt IPOs in the space for a while. Yes, the company has millions of users and this should be exploitable financially for the company. But it still remains to be seen just when that will occur with a PE of over 100 already and advertising revenue sources becoming questionable. Some will argue correctly that in modern times things will move faster and new technologies like Facebook will be successful more quickly. At the same time it could be said that new competitors will enter the space and quickly crowd out the current leader. More established and deep-pocketed companies like Google aren't sitting idle either.

Once again, timing is everything and these companies need time to establish their bona fides as ongoing concerns.

Disclosure: The ETF Digest is long XBI.