Google Traffic Significant in Only Four Areas

Includes: AABA, GOOG, MSFT
by: Dan Farber

Hitwise just ran some numbers on Google’s (NASDAQ:GOOG) U.S. share of market for its various properties. Only four properties have significant market share of Google traffic, according to Hitwise, but it’s enough to generate a very profitable $16 plus billion in revenue. There are a lot of wide open spaces beyond search, and it’s apparent that a Microsoft-Yahoo (NASDAQ:MSFT) (YHOO) union could cramp Google on the outside chance that Microsoft can effectively absorb and leverage Yahoo’s assets.

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