Yahoo Acquires Maven Networks

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Includes: AABA, MSFT
by: Erick Schonfeld

Yahoo (YHOO) has acquired video publishing platform Maven Networks for $160 million. We were the first to report the deal the day the papers were signed, on January 31. The next day, Microsoft (NASDAQ:MSFT) announced its bombshell offer for Yahoo, which probably delayed the announcement of this smaller acquisition. Everyone at Yahoo has been a little bit preoccupied.

Yahoo will use Maven’s technology to host video for media partners and incorporate Maven’s video-ad insertion technology into its overall advertising platform.