Yankee Candle Dominates Its Niche (YCC)

| About: Yankee Candle (YCC)
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“Christmas 1969. Sixteen year old Mike Kittredge, too broke to buy his mother a present, melted some crayons to make her a candle. A neighbor saw it and convinced Mike to sell the candle to her. With that small stake, he bought enough wax to make two candles - one for his mom, and another to sell. That was the birth of Yankee Candle.