Omniture Insulates Itself with Baidu Contract

Includes: BIDU, OMTR
by: Daya Baran

Baidu (NASDAQ:BIDU), China's leading search engine has selected Omniture (OMTR) to provide web analytics and online optimization services. Baidu is looking to improve the advertiser experience by providing better data points on China's fast growing web audience.

Omniture's timing is great because the U.S. economy is slowing and ad spend budgets for ad services, tools and infrasture will follow. By signing up Baidu, Omniture is getting some insulation. Omniture's clients include companies like Microsoft (MSFT), Time Warner's (TWX) AOL, and eBay (EBAY), which have strong presences worldwide.