Raw Data Report: Family Dining

by: TickerMine

Each day, Wall Street is flooded with stock research offering a multitude of conflicting investment opinions. As such, TickerMine is not in the business of providing more opinions. We believe that accurate raw data points can be used to gain insight in to the stock selection and valuation process.

The Ultimate Trio is the Best Selling Menu Item at Applebee's Restaurants, Survey says

Applebee's International, Inc., the family chain restaurant that was recently acquired by IHOP Corporation (IHP) was surveyed this month. Tickermine researchers consulted 23 Applebee's restaurants around the country and asked respondents about how long their customers wait, what the average party of two spends at their restaurants, what the most popular menu items were and whether business is down this month compared to last as a result of the economy? 13 respondents or 57% of those polled said their customers wait less than 15 minutes. Eight respondents or 35% of those interviewed said there was no wait for their customers and two respondents or 9% reported their customers waiting between 25 to 40 minutes. 11 respondents or 48% said that the average party of two spends $25 to $30. Another 48% said the bill would more likely be between $35-$45 for two and one person, or 4% of those polled, said the bill would be $60. The Ultimate Trio, (a sampler meal of various items including dynamite shrimp, quesadillas and mozzarella sticks,) was the most popular menu item this month and cited by 27% of those interviewed. The Oriental Chicken Salad was also popular (22%) and the New York strip steak, Pick'N Pair Lunch Combos and the Ribs were each mentioned by 9% of those interviewed. The Angus Bacon cheeseburger, Chicken Fajitas, Chocolate Raspberry Layer Cake, Double Crunch Shrimp, Fiesta Lime chicken and the Home-Style chicken noodle soup were each cited by 4%. Seven respondents or 30% of those interviewed said they were less busy than last month due to the economy but 16 or 70% said they were busier this month.

Dinner is Bustling at Maggiano's Little Italy (NYSE:EAT)

Business is holding strong at Maggiano's Little Italy, particularly during dinner. According to a recent survey of 29 locations across the country, 48% of stores reported that business is the same as last year, 41% reported that they are busier, and only 2% reported that they are less busy. Dinnertime is definitely the core of the business, as 93% of locations reported they are busiest in the evenings. Of the stores consulted, 97% have been open more than one year, and 62% are located near other similar restaurants. The menu items are the biggest draw for customers, according to 62% of locations. Another 34% cited the atmosphere as the biggest draw, while only 3% named the prices. A wide variety of menu items are popular at Maggiano's with 14 different items named as top sellers. The Lobster Ravioli, Lasagna, Garlic Shrimp Linguine and the Shrimp Oreganata were each mentioned by 10% of restaurants as the most popular. Other popular dishes (named tops by 7% of locations a piece) are the Baked Ziti and Sausage, Chicken Cacciatore, Chicken Parmesan, Crispy Zucchini Fritte, Fettucine Alfredo, and Veal Parmesan. According to participating restaurants, the average bill is around $43.00. Thirty-four percent of locations have average checks less than $30, 38% with average checks of $35-$45, 17% with average checks of $50-$60, and 14% with average checks over $65. Maggiano's Little Italy is a part of Brinker International Inc (traded as EAT).

McCormick and Schmick's (NASDAQ:MSSR) Reports Business Remains Similar to Last Year

Business remains strong at McCormick and Schmick's Seafood restaurants despite economic woes, with 43% stating business is the same as a year ago and 33% reporting their location is busier than a year ago. The most popular menu items are salmon (40%), wild halibut (17%), steak (13% ), and the Seafood Trio (13%). 80% of those polled report that dinner is their busiest time, with the tab for a party of two averaging $50-$60 at 33% of those polled.

Business Flat or Weaker Than Last Year, Say 68% of Luby's Cafeteria (NYSEMKT:LBY) Locations

Forty-eight percent of Luby's Cafeteria locations reported that customers choose to eat at Luby's for the prices, according to a recent TickerMine survey. Fifty-two percent of restaurants reported an average tab of $21-35 for a party of two. Thirty-nine percent said the bill for a party of two averages less than $20. Twenty-nine percent of Luby's surveyed said the biggest draw for customers is the menu. Less than one quarter (23%) of Luby's Cafeterias are located in a mall near other restaurants. Nearly all restaurants surveyed (97%) have been open for more than a year. Forty-eight percent of respondents said business is about the same as last year, while 32% said business is better now. The most popular entree at Luby's is chicken fried steak (22%), followed by Angus chopped steak (16%).