Tech's Most Popular CEOs

Jun. 19, 2008 4:48 AM ETDELL-OLD, MSFT, AAPL, IBM, AABA, CSCO, INTU, AMD, EDS, GOOG, HPQ, VMW, ADBE, ACN6 Comments
Kevin Maney profile picture
Kevin Maney
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Inside Dell (DELL), CEO Michael Dell has a 66% approval rating -- higher than Steve Ballmer's approval rating (55%) inside of Microsoft (MSFT). Inside the foundering Motorola (MOT), CEO Greg Brown has a pitiful 19% approval rating, while Apple (AAPL) CEO Steve Jobs has an unsurprising 91% approval rating from his employees.

Last week, I wrote about the debut of Glassdoor, a company-rating site from Rich Barton, who also founded Expedia and Zillow. The idea is to provide a TripAdvisor-like place for employees to rate their own companies and management, and open the results up to anyone. (The one catch -- you have to do a rating in order to see the other ratings.)

In its first five days, Glassdoor got 40,000 reviews on 9,800 companies around the world -- and that's with the site's editors rejecting one to two out of every 10 entries because, as a spokeswoman says, "the submissions violate community guidelines (naming names, completely one-sided, compromise member's anonymity, etc.) or are just plain bogus."

The companies with the most reviews so far tend to be tech companies, and of those with a significant number of reviews, you can learn some interesting things.

  • CEO approval ratings are sometimes surprising. At IBM (IBM), Sam Palmisano has the company doing better than it has in years, yet his rating is 48% -- barely about the 46% rating that Yahoo (YHOO) employees give CEO Jerry Yang. At the high end, Cisco's (CSCO) John Chambers has an 85% approval rating, and Intuit (INTU) CEO Brad Smith gets a 96% rating. On the low end is Hector Ruiz at AMD (AMD) at 11% and John Rittenmeyer at EDS (EDS) at 16%.
  • Among tech companies with 40 or more reviews, the most satisfied employees work for VMware (VMW), Google (GOOG), Intuit and Adobe (ADBE). The least satisfied work for H-P (HPQ) and AMD.
  • The most reviews so far from non-tech companies are, interestingly, all for consulting and financial services companies. And those employees tend to rate their CEOs pretty highty. Accenture's (ACN) Bill Green gets a 67% rating; Deloitte's Jim Quigley gets 76%, and PriceWaterhouseCoopers' Sam DiPiazza gets 61%.

I think Glassdoor is going to be an interesting tool for looking into companies. And I haven't even dug into the written reviews yet!

This article was written by

Kevin Maney profile picture
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For the past 22 years, Kevin Maney has been a reporter, columnist, and editor at USA Today. For 16 of those years, Maney wrote America's most widely read column about the technology industry. In 2005 he launched a blog on USAToday.com, beginning his journey into online journalism. Maney is the author of the critically acclaimed The Maverick and His Machine: Thomas Watson Sr. and the Making of I.B.M., published in 2003 by John Wiley & Sons and later made into a BBC special. He also wrote the 1995 BusinessWeek bestseller Megamedia Shakeout: The Inside Story of the Leaders and the Losers in the Exploding Communications Industry. Maney has a B.A. in English and journalism from Rutgers University.
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