How Video Is Going to Take Over The World

Jun. 23, 2008 4:54 AM ETAKAM, EGIO7 Comments
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Forrester Research lays out a future landscape dominated by video in a new report How Video Will Take Over The World.

Analyst James L. McQuivey, Ph.D, envisages consumers being confronted with “a dozen video platforms per day.”

He asks us to imagine:

  1. waking up to a video alarm clock;
  2. checking satellite weather videos on your mobile phone;
  3. watching traffic videos on your GPS unit while driving in to work;
  4. watching an ad for a Ford Edge (F) on Gas TV while fueling up at a gas station;
  5. streaming MSNBC stock reports from your desktop at work;
  6. seeing a short address from your CEO in a meeting-room photo frame;
  7. watching a promo for American Gladiators in the back of a video-enabled taxi on the way to the airport;
  8. hearing Glenn Beck’s take on the elections while waiting at the airport gate;
  9. watching a clip from your daughter’s middle-school debut in Guys and Dolls that your spouse emailed as you board the plane;
  10. indulging in American Idol on the satellite TV on your JetBlue (JBLU) flight;
  11. checking in at your hotel through a video kiosk; and finally
  12. catching Iron Man in HD on the hotel room’s flat-screen TV.

In five years, it will be a rare day in which you don’t experience this many different video platforms.

What McQuivey calls OmniVideo “is about to explode, driving up total video viewing time from 4 hours per day to 5 hours by 2013.”

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“Once video becomes this easy to produce, deliver, store, and share, every agent in society will not only want to participate but will have to participate in order to have a shot at reaching people with its products and services.”

In his view that means:

  • Consolidation and collaboration will increase even faster than before. But the pick-a-winner approach to

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