Will Katie Couric Boost CBS Stock? (CBS)

| About: CBS Corporation (CBS)

From an investor's viewpoint, there's not a whole lot to say about Katie Couric leaving NBC to host the CBS Evening News. Except my understanding is that improving CBS News is one of Les Moonves' priorities in boosting the company's fortunes.

So in that respect, maybe. Otherwise my hunch is that when we look back 3-5 years from now, it will all just be noise. Deafening at times if you happen to watch "entertainment" type newscasts, to be sure, but noise nonetheless. (It is interesting that Couric will apparently be paid less at CBS than NBC. But the CBS Evening News only makes a fraction of the Today Show's revenues, so it makes sense.)

I remain cautiously optimistic about owning CBS Corporation (NYSE: CBS). I think the company is cheap. Some say it deserves to be, being an "old media" company. I think they're underestimating the company's assets. Then again, the stock is down a bit since I bought it. So I could always be wrong.

CBS 1-yr chart:

About this article:

Expand
Tagged: , Broadcasting - TV
Want to share your opinion on this article? Add a comment.
Disagree with this article? .
To report a factual error in this article, click here