Raw Data Report: On the Border, Western Sizzlin, Red Lobster

Jul. 28, 2008 5:49 AM ETEAT, WEST-OLD, DRI1 Comment
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Business Is Stronger Than Last Year, Say 40% of On the Border Grills (EAT)

In TickerMine's recent survey of On the Border Grill restaurants, we learned that 77% of locations surveyed are busiest at dinner. Fifty-seven percent said the biggest draw for their customers was the menu; 37% said it was the atmosphere, and 6% said it was the prices. The average check size for a party of two is between $14 and $30, reported 54% of respondents. Forty-six percent of respondents said it's between $35 and $45. Fajitas are the most popular menu item for 46% of locations surveyed; empanadas were the second most popular item, cited by 23% of respondents. Business is good for the chain: 40% of locations surveyed said they are busier than last year. Thirty-four percent said they're about as busy as last year, while only a quarter said business last year was stronger.

The Buffets Ain't Hopping at Western Sizzlin Restaurants (WEST)

Western Sizzlin Corporation posted losses for this quarter. The company based in Roanoke, said it lost money in its investment arm and threw its franchise expenses. Tickermine consulted 23 locations and asked whether lunch or dinner were busiest with the restaurant chain, how much does the average party of two spend, what are the favored menu items, and how long do customers wait.

78 per cent of respondents said that dinner was by far the busiest shift. Only 22% said it was lunch. 61% of those polled said two people spend between $20-$30. 30% said it was between $35-$40 and 9% said $60 was normal. The steaks were cited as the most popular menu item by 81% of those interviewed. A paltry 9% said it was the buffet. And 61% of those polled said customers are waiting between 10 to 20 minutes. 13% said the waits were less than 10 minutes. Another 26% saw their customers waiting 30 minutes for a table.

50% of Red Lobsters (DRI) Say Lobster Demand Is Down From Last Year

Fifty percent of Red Lobster restaurants have seen a decline in lobster orders since last year, according to TickerMine's latest poll. Thirty-eight percent of restaurants surveyed said lobster demand has remained consistent, and just 12% said more lobsters are being ordered now. However, lobster specials remain the most popular item on the Red Lobster menu, according to 21% of respondents. The shrimp sampler (15%), ultimate feast (15%) and Hawaiian Isles shrimp and salmon (9%) are also popular. Fifty-three percent of Red Lobsters indicated that the average bill for a party of two is between $40 and $50. Thirty-five percent said it's between $25 and $35, and 12% said it's between $55 and $60

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