Why Isn't There a Sirius iPod?

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Includes: AAPL, SIRI
by: Seaton Briggs

What could possibly be better? Satellite radio for variety with programmed channels, combined with the best portable digital music/media player available.

So why has this not happened yet? Good question. But the marriage of these two devices is compelling: fully portable satellite radio ([courtesy of Sirius XM (NASDAQ:SIRI)], in an iPod [courtesy of Apple (NASDAQ:AAPL).

As a gadget user, devices should make life more enjoyable – they should do not require constant maintenance but rather enhance experiences. Personally, I am thrilled by the beauty and elegance of the iPod and its user interface. But this device needs me – I have to load music onto it, which is fine if I am in the mood to do so, or if I have a playlist in mind. Otherwise the rotation gets stale. Also, I have to find a place to generate the ideas for music or audio to load.

What better place than the bounty offered by satellite radio? Everything is there: music from all ages and genres, talk radio, sports, comedy, and more. Lots to listen to with someone else to program it, along with instant exposure to new ideas for self-programming and purchase!

So far this has not come to pass. There has been talk about an iPhone application to deliver satellite radio content via the internet. This is not what I mean. The required consumer product is an iPod with the capability of receiving Sirius programming via satellite.

This concept would drive sales of both iPods and satellite radio subscriptions. The time has come. Mel, call Steve and get the ball rolling on this. Will it happen? We can only hope.

Disclosure: none

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