The new BlackBerry Bold may not be a revolutionary device, but its underlying platform is, says Canaccord Adams analyst Peter Misek after testing it out ahead of Thursday’s release in Canada and mid-September for the rest of North America.
“The device offers several incremental benefits that we believe will appeal to both corporate users and consumers, including vastly improved speed and web browsing; a camera phone, which should appeal to consumers; more accurate voice recognition; larger keys for easier typing; and an elegant design with smoother curves and leather backing,” he told clients.
He considers the Bold just the first of several “game-changing” devices that Research In Motion Ltd. will unveil this year. The touch-screen Thunder could make the difference, with its tactile feedback and “incredible” screen that is expected to offer Apple Inc.’s iPhone some real competition for the first time. Meanwhile, Mr. Misek said RIM’s Kickstart flip phone should appeal to younger users.
These exciting products should boost RIM’s momentum well above market expectations, the analyst said, reiterating a “buy” rating and US$225 price target on RIM shares. This represents upside of more than 70%.