A Look Back at Circuit City Stock Performance

Includes: BBY, CCTYQ
by: Markham Lee

In March of last year (and again in the summer) Circuit City announced various new initiatives to cut expenses, improve sales, and jump start the process of turning the company around that began in '06. Let's take a quick look at how the stock has performed since the company announced cost cutting measures that included firing 3,400 of their most successful salespeople so they could hire less experienced people (or any of the fired ones who were desperate enough to come back) at lower wages on March 28, 2007:

This situation is a classic example of a company that has shot itself in the foot by focusing on short-term costs instead of looking at the return on same, simply put: even if the short-term costs are higher it just makes more business sense to invest in the more skilled resources because of the higher sales they generate. While there is nothing inherently wrong with cost cutting, it doesn't make sense if you're ditching a high ROI cost for a low ROI one.

Finally can someone tell me why Phil Schoonover and company haven't been ridden out on a rail yet? They were brought in to turn around the company in '06 and have yet to show any significant results, and the share price has fallen 91.05% since the retooling of their turnaround plan last year.

What is the board waiting for? The stock to fall under $1.00?

To put things in perspective let's look at the share price of Best Buy over the same time period.

As you can see despite everything happening in the economy right now Best Buy's share price has only fallen by around 10%, so Circuit City can't exactly blame the economy for this one especially when spending on electronics was one of the few areas showing a YoY increase in the last consumer sales report.

Disclosure: At the time of publishing the author didn't own a position in any of the companies mentioned in this article.