Ad Spending by Medium - May, 2008

Aug. 31, 2008 3:01 AM ET1 Comment
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Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.

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MarketingCharts (http://www.MarketingCharts.com) compiles a daily collection of the most interesting media and market research updates. It is written by the staff of Watershed Publishing, which includes the editors of MarketingVOX (http://www.marketingvox.com), Media Buyer Planner (http://www.mediabuyerplanner.com/) and Retailer Daily (http://www.RetailerDaily.com). While these editors receive regular access to proprietary research data from most of the key media-related research firms, no editorial restrictions have been placed on their usage.

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