Alexander Zimmerman spent years as top performer for institutional clients when he decided he wanted to empower everyday traders and investors to gain those same advantages. Entering the financial world as an energy derivatives broker, Alexander served Goldman Sachs, Barclays, JP Morgan, Shell, British Petroleum, and major hedge funds—but had a deep desire to operate independently in order to offer individual clients greater service and access. From that ambition, Redcape was born. An early riser, Alexander studies the latest financial trends and keeps the machinery behind Redcape well oiled and humming. From ensuring across-the-board compliance, to strategizing new approaches, to building in greater functionality, he makes sure Redcape stays flexible, adaptive, and singularly focused in giving clients the best service available. Born and raised in Paris, Alexander graduated from the Sorbonne, speaks French, English, and Russian fluently, and currently lives in New York City.