TechCrunch (http://techcrunch.com) writer Duncan Riley is a writer, developer, speaker and blogging evangelist. After many years online, including stints authoring politically focused websites, he discovered the then-new blogging in 2002, founding The Blog Herald which went on to become a Top 100 blog worldwide at the time. In 2005 he co-founded the b5media blog network, a company now based in Canada that took $4 million US in Venture Capital funding in 2006. Duncan has a diverse background. Having started in merchant banking in Sydney in the mid 1990’s he’s had stints in Management and as a staff member to a Federal Member of Parliament. Duncan left b5media in late 2006 and now enjoys his time as a freelance writer, speaker and developer. Duncan regularly attends conferences in Australia where he evangelizes on the benefits of blogging, as well as contributing articles to magazines and online publications on the same topic. Duncan started writing for TechCrunch in May 2007.