I am a chartered accountant by profession and I love looking at how companies function. I am a regular finance blogger and mostly cover the retail sector although I like to work on a new sector now and then. I focus on long ideas as I believe that buying stock means buying a piece of the business. And so it is important to believe in a company before buying its shares. I do not invest in stocks myself. I try to give investors some impartial advise which I sincerely hope they find useful.