After graduating from the University of Michigan, I joined Exponential ETFs, originally a Hedge Fund and now an ETF issuer run by Professor Claes Fornell (Donald C. Cook Distinguished Professor Emeritus of Business Administration and the University of Michigan Ross School of Business). Dr. Fornell has devoted his lifes work to the study of customer satisfaction and developed an investment thesis around being able to quantify that intangible asset, in order to take advantage of the enhanced cash flows enjoyed by companies who have satisfied customers. We recently launched an ETF (Ticker: ACSI) based on the same underlying investment thesis. We also offer the Reverse Cap Weighted US Large Cap ETF (Ticker: RVRS), which flips the S&P 500 on its head to take advantage of the small-minus-big "size factor" and provide exposure to an underrepresented segment of US Large Cap. I received an MBA with a specialization in Finance and Real Estate from the NYU Stern School of Business and my current position is Director of Operations and Capital Markets at Exponential ETFs.