Michael A. Ball is a 5-star expert and has a call accuracy rate of 89%, with an average return per trade of 15.3% — according to Tipranks.com. The goal is to seek out investments that by nature will be around for a very long time. Buffett often describes this as an economic moat — an unpenetrable business with a clear edge over its competitors. We often hear the term invest with confidence. When you buy a business that you know will be around for a long time, you have an edge in the market, you have time. Regardless of all the market noise, you should always have confidence in your investments. Putting your money in new fast-growing companies can be exciting and rewarding, but extremely risky.